Mark Zuckerberg

I don’t have an alarm clock. If someone needs to wake me up, then I have my BlackBerry next to me.

Our goal is to make it so there’s as little friction as possible to having a social experience.

Facebook was not originally created to be a company. It was built to accomplish a social mission – to make the world more open and connected.

The amount of trust and bandwidth that you build up working with someone for five, seven, 10 years? It’s just awesome. I care about openness and connectedness in a global sense.

Think about what people are doing on Facebook today. They’re keeping up with their friends and family, but they’re also building an image and identity for themselves, which in a sense is their brand. They’re connecting with the audience that they want to connect to. It’s almost a disadvantage if you’re not on it now.

What really motivates people at Facebook is building stuff that they’re proud of.

Really, who you are is defined by the people who you know – not even the people that you know, but the people you spend time with and the people that you love and the people that you work with. I guess we show your friends in your profile, but that’s kind of different from the information you put in your profile.

The majority of people who don’t have Internet, don’t have the Internet because they don’t know why they want to use the Internet.

Facebook is in a very different place than Apple, Google, Amazon, Samsung, and Microsoft. We are trying to build a community.

There are a few other things that I built when I was at Harvard that were kind of smaller versions of Facebook. One such program was this program called Match. People could enter the different courses that they were taking, and see what other courses would be correlated with the courses they are taking.

There’s a level of service that we could provide when we’re just at Harvard that we can’t provide for all of the colleges, and there’s a level of service that we can provide when we’re a college network that we wouldn’t be able to provide if we went to other types of things.

Our mission is to connect every person in the world. You don’t do that by having a service people pay for.

Google’s policy on a lot of these things is to get right up to the creepy line, but not cross it.

This generation, because of social media and the internet, kids are more exposed to more people and more cultures. I think that they are more open in ways. They are less tolerant of obvious inequities. This generation will look at what is happening now in the world and say, ‘This doesn’t feel right because this wasn’t what I was taught.’

It wasn’t until we got our first office in Palo Alto where things became more like a company. We never went into this wanting to build a company.

The companies that work are the ones that people really care about and have a vision for the world so do something you like.

It used to be the case, like you’d switch jobs, and then maybe you wouldn’t keep in touch with all the people that you knew from that old job, just because it was too hard. But one of the things that Facebook does is it makes it really easy to just stay in touch with all these people.

We help Chinese companies grow their customers abroad. They use Facebook ads to find more customers. For example, Lenovo used Facebook ads to sell its new phone. In China, I also see economic growth. We admire it.

People have really gotten comfortable not only sharing more information and different kinds, but more openly and with more people – and that social norm is just something that has evolved over time.

I think Facebook is an online directory for colleges… If I want to get information about you, I just go to TheFacebook, type in your name, and it hopefully pulls up all the information I’d care to know about you.

Games is probably the biggest industry today that has gone really social, right. I mean, the incumbent game companies are really being disrupted and are quickly trying to become social. And you have companies like Zynga.