A lot of people are focused on taking over the world or doing the biggest thing and getting the most users. I think part of making a difference and doing something cool is focusing intensely.
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When I started Facebook from my dorm room in 2004, the idea that my roommates and I talked about all the time was a world that was more open.
When people are connected, we can just do some great things. They have the opportunity to get access to jobs, education, health, communications. We have the opportunity to bring the people we care about closer to us. It really makes a big difference.
The connectivity declaration is about uniting the whole industry – a lot of companies that typically compete very fiercely – to push in a coherent direction.
Facebook is in a very different place than Apple, Google, Amazon, Samsung, and Microsoft. We are trying to build a community.
Look at the way celebrities and politicians are using Facebook already. When Ashton Kutcher posts a video, he gets hundreds of pieces of feedback. Maybe he doesn’t have time to read them all or respond to them all, but he’s getting good feedback and getting a good sense of how people are thinking about that and maybe can respond to some of it.
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I spend a lot of time just, you know, with my girlfriend and my dog. And I mean, we don’t have a lot of furniture in our house, so it’s really simple. And we’re trying to build products for everyone in the world, right. And you don’t want to get isolated to do that.
A frustration I have is that a lot of people increasingly seem to equate an advertising business model with somehow being out of alignment with your customers. I think it’s the most ridiculous concept.
It wasn’t until we got our first office in Palo Alto where things became more like a company. We never went into this wanting to build a company.
We talk about this concept of openness and transparency as the high-level ideal that we’re moving towards at Facebook. The way that we get there is by empowering people to share and connect. The combination of those two things leads the world to become more open.
I updated my grilling app, iGrill, today and it now has Facebook integration that lets you see what other people are grilling right now around the world. Awesome.
We are a mission-driven company. In order to do this, we have to build a great team. And in order to do that, you need people to know they can make a bunch of money. So we need a business model to make a lot of money.
We have a rule that if you check in code, you have to maintain it. So I mostly code on the side. I don’t check in code anymore.
If you grew up, and you never had a computer, and you’ve never used the Internet, and someone asked you if you wanted to buy a data plan, your response would be ‘What’s a data plan, and why would I want to use this?’
Open Graph is a language for structuring content and sharing that goes on in other apps, and we’re continuing to build it out longer term. But we found we need to build more specific experiences around categories like music or movies. Where we’ve taken the time to build those specific experiences, stuff has gone quite well.
My goal was never to just create a company. A lot of people misinterpret that, as if I don’t care about revenue or profit or any of those things. But what not being just a company means to me is not being just that – building something that actually makes a really big change in the world.
When you give everyone a voice and give people power, the system usually ends up in a really good place. So, what we view our role as, is giving people that power.
Our strategy is very horizontal. We’re trying to build a social layer for everything. Basically, we’re trying to make it so that every app everywhere can be social, whether it’s on the web or mobile or other devices. So inherently, our whole approach has to be a breadth-first approach rather than a depth-first one.