Mark Zuckerberg

The majority of people who don’t have Internet, don’t have the Internet because they don’t know why they want to use the Internet.

There are people who are really good managers, people who can manage a big organization, and then there are people who are very analytic or focused on strategy. Those two types don’t usually tend to be in the same person. I would put myself much more in the latter camp.

I think a simple rule of business is, if you do the things that are easier first, then you can actually make a lot of progress.

I updated my grilling app, iGrill, today and it now has Facebook integration that lets you see what other people are grilling right now around the world. Awesome.

About half my time is spent on business operation type stuff.

We talk about this concept of openness and transparency as the high-level ideal that we’re moving towards at Facebook. The way that we get there is by empowering people to share and connect. The combination of those two things leads the world to become more open.

I think that more flow of information, the ability to stay connected to more people makes people more effective as people. And I mean, that’s true socially. It makes you have more fun, right. It feels better to be more connected to all these people. You have a richer life.

What we figured out was that in order to get everyone in the world to have basic access to the Internet, that’s a problem that’s probably billions of dollars. Or maybe low tens of billions. With the right innovation, that’s actually within the range of affordability.

Games is probably the biggest industry today that has gone really social, right. I mean, the incumbent game companies are really being disrupted and are quickly trying to become social. And you have companies like Zynga.

Our mission is to connect every person in the world. You don’t do that by having a service people pay for.

On engagement, we’re already seeing that mobile users are more likely to be daily active users than desktop users. They’re more likely to use Facebook six or seven days of the week.

I updated my grilling app, iGrill, today and it now has Facebook integration that lets you see what other people are grilling right now around the world. Awesome.

There is a huge need and a huge opportunity to get everyone in the world connected, to give everyone a voice and to help transform society for the future. The scale of the technology and infrastructure that must be built is unprecedented, and we believe this is the most important problem we can focus on.

Figuring out what the next big trend is tells us what we should focus on.

One of the things that we’re trying to do with Creative Labs and all our experiences is explore things that aren’t all tied to Facebook identity. Some things will be, but not everything will have to be, because there are some sets of experiences that are just better with other identities.

When we were a smaller company, Facebook login was widely adopted, and the growth rate for it has been quite quick. But in order to get to the next level and become more ubiquitous, it needs to be trusted even more.

Really, who you are is defined by the people who you know – not even the people that you know, but the people you spend time with and the people that you love and the people that you work with. I guess we show your friends in your profile, but that’s kind of different from the information you put in your profile.

All of my friends who have younger siblings who are going to college or high school – my number one piece of advice is: You should learn how to program.

Move fast and break things. Unless you are breaking stuff, you are not moving fast enough.

There are different ways to do innovation. You can plant a lot of seeds, not be committed to any particular one of them, but just see what grows. And this really isn’t how we’ve approached this. We go mission-first, then focus on the pieces we need and go deep on them and be committed to them.

Facebook was not originally created to be a company. It was built to accomplish a social mission – to make the world more open and connected.