Mark Zuckerberg

One of the things that we’re trying to do with Creative Labs and all our experiences is explore things that aren’t all tied to Facebook identity. Some things will be, but not everything will have to be, because there are some sets of experiences that are just better with other identities.

Facebook was not originally created to be a company. It was built to accomplish a social mission – to make the world more open and connected.

The thing that we are trying to do at facebook, is just help people connect and communicate more efficiently.

Games is probably the biggest industry today that has gone really social, right. I mean, the incumbent game companies are really being disrupted and are quickly trying to become social. And you have companies like Zynga.

Building a mission and building a business go hand in hand. The primary thing that excites me is the mission. But we have always had a healthy understanding that we need to do both.

What really motivates people at Facebook is building stuff that they’re proud of.

I think humans are just hard-wired to process people’s faces and understand meaning and expression at such a more granular level than other types of communication.

The thing I really care about is the mission, making the world open.

If you’re always under the pressure of real identity, I think that is somewhat of a burden.

When I started Facebook from my dorm room in 2004, the idea that my roommates and I talked about all the time was a world that was more open.

It’s really easy to have a nice philosophy about openness, but moving the world in that direction is a different thing. It requires both understanding where you want to go and being pragmatic about getting there.

I literally coded Facebook in my dorm room and launched it from my dorm room. I rented a server for $85 a month, and I funded it by putting an ad on the side, and we’ve funded ever since by putting ads on the side.

There is a huge need and a huge opportunity to get everyone in the world connected, to give everyone a voice and to help transform society for the future. The scale of the technology and infrastructure that must be built is unprecedented, and we believe this is the most important problem we can focus on.

Connectivity is a human right.

When people are connected, we can just do some great things. They have the opportunity to get access to jobs, education, health, communications. We have the opportunity to bring the people we care about closer to us. It really makes a big difference.

In addition to building better products, a more open world will also encourage businesses to engage with their customers directly and authentically. More than four million businesses have Pages on Facebook that they use to have a dialogue with their customers. We expect this trend to grow as well.

This generation, because of social media and the internet, kids are more exposed to more people and more cultures. I think that they are more open in ways. They are less tolerant of obvious inequities. This generation will look at what is happening now in the world and say, ‘This doesn’t feel right because this wasn’t what I was taught.’

It’s against all of our policies for an application to ever share information with advertisers.

At Facebook, we build tools to help people connect with the people they want and share what they want, and by doing this we are extending people’s capacity to build and maintain relationships.

Facebook was not originally created to be a company. It was built to accomplish a social mission – to make the world more open and connected.

Figuring out what the next big trend is tells us what we should focus on.