Mark Zuckerberg

A lot of times, I run a thought experiment: ‘If I were not at Facebook, what would I be doing to make the world more open?’

People have really gotten comfortable not only sharing more information and different kinds, but more openly and with more people – and that social norm is just something that has evolved over time.

Move fast with stable infrastructure.

The question isn’t, ‘What do we want to know about people?’, It’s, ‘What do people want to tell about themselves?’

I do everything on my phone as a lot of people do.

This is a perverse thing, personally, but I would rather be in the cycle where people are underestimating us. It gives us latitude to go out and make big bets that excite and amaze people.

We talk about this concept of openness and transparency as the high-level ideal that we’re moving towards at Facebook. The way that we get there is by empowering people to share and connect. The combination of those two things leads the world to become more open.

One of the things that we’re trying to do with Creative Labs and all our experiences is explore things that aren’t all tied to Facebook identity. Some things will be, but not everything will have to be, because there are some sets of experiences that are just better with other identities.

We help Chinese companies grow their customers abroad. They use Facebook ads to find more customers. For example, Lenovo used Facebook ads to sell its new phone. In China, I also see economic growth. We admire it.

The main Facebook usage is so big. About 20 percent of the time people spend on their phone is on Facebook.

We want to make it so that anyone, anywhere – a child growing up in rural India who never had a computer – can go to a store, get a phone, get online, and get access to all of the same things that you and I appreciate about the Internet.

Open Graph is a language for structuring content and sharing that goes on in other apps, and we’re continuing to build it out longer term. But we found we need to build more specific experiences around categories like music or movies. Where we’ve taken the time to build those specific experiences, stuff has gone quite well.

We have these services that people love and that are drivers of data usage… and we want to work this out, so that way, it’s a profitable model for our partners.

Our goal is to make it so there’s as little friction as possible to having a social experience.

I spend a lot of time just, you know, with my girlfriend and my dog. And I mean, we don’t have a lot of furniture in our house, so it’s really simple. And we’re trying to build products for everyone in the world, right. And you don’t want to get isolated to do that.

I do everything on my phone as a lot of people do.

There are definitely elements of experience and stuff that someone who’s my age wouldn’t have. But there are also things that I can do that other people wouldn’t necessarily be able to.

We’re running the company to serve more people.

The majority of people who don’t have Internet, don’t have the Internet because they don’t know why they want to use the Internet.

One of my big regrets is that Facebook hasn’t had a major chance to shape the mobile operating system ecosystem.

There are a few other things that I built when I was at Harvard that were kind of smaller versions of Facebook. One such program was this program called Match. People could enter the different courses that they were taking, and see what other courses would be correlated with the courses they are taking.