I think humans are just hard-wired to process people’s faces and understand meaning and expression at such a more granular level than other types of communication.
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We have these services that people love and that are drivers of data usage… and we want to work this out, so that way, it’s a profitable model for our partners.
For the first time we’re allowing developers who don’t work at Facebook to develop applications just as if they were. That’s a big deal because it means that all developers have a new way of doing business if they choose to take advantage of it. There are whole companies that are forming whose only product is a Facebook Platform application.
Games is probably the biggest industry today that has gone really social, right. I mean, the incumbent game companies are really being disrupted and are quickly trying to become social. And you have companies like Zynga.
I think a simple rule of business is, if you do the things that are easier first, then you can actually make a lot of progress.
Really, who you are is defined by the people who you know – not even the people that you know, but the people you spend time with and the people that you love and the people that you work with. I guess we show your friends in your profile, but that’s kind of different from the information you put in your profile.
The real question for me is, do people have the tools that they need in order to make those decisions well? And I think that it’s actually really important that Facebook continually makes it easier and easier to make those decisions… If people feel like they don’t have control over how they’re sharing things, then we’re failing them.
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We just think that there are all these different ways that people want to share, and that compressing them all into a single blue app is not the right format of the future.
Open Graph is a language for structuring content and sharing that goes on in other apps, and we’re continuing to build it out longer term. But we found we need to build more specific experiences around categories like music or movies. Where we’ve taken the time to build those specific experiences, stuff has gone quite well.
We are a mission-driven company. In order to do this, we have to build a great team. And in order to do that, you need people to know they can make a bunch of money. So we need a business model to make a lot of money.
I think we basically saw that the messaging space is bigger than we’d initially realized, and that the use cases that WhatsApp and Messenger have are more different than we had thought originally.
If you grew up, and you never had a computer, and you’ve never used the Internet, and someone asked you if you wanted to buy a data plan, your response would be ‘What’s a data plan, and why would I want to use this?’
At Facebook, we build tools to help people connect with the people they want and share what they want, and by doing this we are extending people’s capacity to build and maintain relationships.
We know that for every 1 person who get access to the Internet, one new job gets created, and one person gets lifted out of poverty. So in theory, going and connecting everyone on the Internet is a large national and even global priority.
Our mission is to connect every person in the world. You don’t do that by having a service people pay for.
We talk about this concept of openness and transparency as the high-level ideal that we’re moving towards at Facebook. The way that we get there is by empowering people to share and connect. The combination of those two things leads the world to become more open.
There’s a level of service that we could provide when we’re just at Harvard that we can’t provide for all of the colleges, and there’s a level of service that we can provide when we’re a college network that we wouldn’t be able to provide if we went to other types of things.
After launching the first version of Facebook for a few thousand users, we would discuss how this should be built for the world. It wasn’t even a thought that maybe it could be us. We always thought it would be someone else doing it.
When we are thinking about stuff like embeds, we are not thinking about how we are competing with YouTube. We are thinking about how are we going to make it more useful for people to share stuff on Facebook.
There are different ways to do innovation. You can plant a lot of seeds, not be committed to any particular one of them, but just see what grows. And this really isn’t how we’ve approached this. We go mission-first, then focus on the pieces we need and go deep on them and be committed to them.