Mark Zuckerberg

Games is probably the biggest industry today that has gone really social, right. I mean, the incumbent game companies are really being disrupted and are quickly trying to become social. And you have companies like Zynga.

Advertising works most effectively when it’s in line with what people are already trying to do. And people are trying to communicate in a certain way on Facebook – they share information with their friends, they learn about what their friends are doing – so there’s really a whole new opportunity for a new type of advertising model within that.

What really motivates people at Facebook is building stuff that they’re proud of.

If we’re trying to build a world-class News Feed and a world-class messaging product and a world-class search product and a world-class ad system, and invent virtual reality and build drones, I can’t write every line of code. I can’t write any lines of code.

Our strategy is very horizontal. We’re trying to build a social layer for everything. Basically, we’re trying to make it so that every app everywhere can be social, whether it’s on the web or mobile or other devices. So inherently, our whole approach has to be a breadth-first approach rather than a depth-first one.

All of my friends who have younger siblings who are going to college or high school – my number one piece of advice is: You should learn how to program.

When Facebook was getting started, nothing used real identity – everything was anonymous or pseudonymous – and I thought that real identity should play a bigger part than it did.

I do everything on my phone as a lot of people do.

I think we basically saw that the messaging space is bigger than we’d initially realized, and that the use cases that WhatsApp and Messenger have are more different than we had thought originally.

I look at Google and think they have a strong academic culture. Elegant solutions to complex problems.

Our role is to be a platform for making all of these apps more social, and it’s kind of an extension of what we see happening on the web, with the exception of mobile, which I think will be even more important than the web in a few years – maybe even sooner.

We started off as this platform inside Facebook; and we were pretty clear from the beginning that that wasn’t where it was going to end up. A lot of people saw it and asked, ‘Why is Facebook trying to get all these applications inside Facebook when the web is clearly the platform?’ And we actually agreed with that.

We want Facebook to be one of the best places people can go to learn how to build stuff. If you want to build a company, nothing better than jumping in and trying to build one. But Facebook is also great for entrepreneurs/hackers. If people want to come for a few years and move on and build something great, that’s something we’re proud of.

For the first time we’re allowing developers who don’t work at Facebook to develop applications just as if they were. That’s a big deal because it means that all developers have a new way of doing business if they choose to take advantage of it. There are whole companies that are forming whose only product is a Facebook Platform application.

This generation, because of social media and the internet, kids are more exposed to more people and more cultures. I think that they are more open in ways. They are less tolerant of obvious inequities. This generation will look at what is happening now in the world and say, ‘This doesn’t feel right because this wasn’t what I was taught.’

You can use your real identity, or you can use phone numbers for something like WhatsApp, and pseudonyms for something like Instagram. But in any of those you’re not just sharing and consuming content, you are also building relationships with people and building an understanding of people.

Connectivity just can’t be a privilege for people in the richest countries. We believe that connecting everyone in the world is one of the great challenges of our generation, and that’s why we are happy to play whatever small part in that that we can.

I think humans are just hard-wired to process people’s faces and understand meaning and expression at such a more granular level than other types of communication.

The companies that work are the ones that people really care about and have a vision for the world so do something you like.

I think that more flow of information, the ability to stay connected to more people makes people more effective as people. And I mean, that’s true socially. It makes you have more fun, right. It feels better to be more connected to all these people. You have a richer life.

We want to make it so that anyone, anywhere – a child growing up in rural India who never had a computer – can go to a store, get a phone, get online, and get access to all of the same things that you and I appreciate about the Internet.