One of the things that we’re trying to do with Creative Labs and all our experiences is explore things that aren’t all tied to Facebook identity. Some things will be, but not everything will have to be, because there are some sets of experiences that are just better with other identities.
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Our strategy is very horizontal. We’re trying to build a social layer for everything. Basically, we’re trying to make it so that every app everywhere can be social, whether it’s on the web or mobile or other devices. So inherently, our whole approach has to be a breadth-first approach rather than a depth-first one.
You can use your real identity, or you can use phone numbers for something like WhatsApp, and pseudonyms for something like Instagram. But in any of those you’re not just sharing and consuming content, you are also building relationships with people and building an understanding of people.
When we are thinking about stuff like embeds, we are not thinking about how we are competing with YouTube. We are thinking about how are we going to make it more useful for people to share stuff on Facebook.
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We talk about this concept of openness and transparency as the high-level ideal that we’re moving towards at Facebook. The way that we get there is by empowering people to share and connect. The combination of those two things leads the world to become more open.
I literally coded Facebook in my dorm room and launched it from my dorm room. I rented a server for $85 a month, and I funded it by putting an ad on the side, and we’ve funded ever since by putting ads on the side.
This is our commitment to users and the people who use our service, is that Facebook’s a free service. It’s free now. It will always be free. We make money through having advertisements and things like that.
Tweeting and social media – that is a powerful weapon that we just hand over to little kids. You know, a ten-year-old. Yo, tell it like it is. And it’s like, no you don’t. You need to think and spell it right and have good grammar.
I look at Google and think they have a strong academic culture. Elegant solutions to complex problems.
Back, you know, a few generations ago, people didn’t have a way to share information and express their opinions efficiently to a lot of people. But now they do. Right now, with social networks and other tools on the Internet, all of these 500 million people have a way to say what they’re thinking and have their voice be heard.
It’s a juicy thing to say we’re building a phone, which is why people want to write about it. But it’s so clearly the wrong strategy for us.
I updated my grilling app, iGrill, today and it now has Facebook integration that lets you see what other people are grilling right now around the world. Awesome.
We have a rule that if you check in code, you have to maintain it. So I mostly code on the side. I don’t check in code anymore.
Think about what people are doing on Facebook today. They’re keeping up with their friends and family, but they’re also building an image and identity for themselves, which in a sense is their brand. They’re connecting with the audience that they want to connect to. It’s almost a disadvantage if you’re not on it now.
I think a lot of the time there isn’t such a black-and-white difference between what’s a platform and what’s an app. It’s really just like the most important apps become platforms.