A lot of times, I run a thought experiment: ‘If I were not at Facebook, what would I be doing to make the world more open?’
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There’s a level of service that we could provide when we’re just at Harvard that we can’t provide for all of the colleges, and there’s a level of service that we can provide when we’re a college network that we wouldn’t be able to provide if we went to other types of things.
I think humans are just hard-wired to process people’s faces and understand meaning and expression at such a more granular level than other types of communication.
The biggest risk is not taking any risk… In a world that changing really quickly, the only strategy that is guaranteed to fail is not taking risks.
Working with a lot of people at the same time is a task. I really like making stuff and getting stuff done. One of the things I really liked about Facebook was that I could always move so quickly. I wrote the original application in, like, nine days at the end of January.
On engagement, we’re already seeing that mobile users are more likely to be daily active users than desktop users. They’re more likely to use Facebook six or seven days of the week.
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Video is growing very quickly on Facebook. A lot of people compare that to YouTube. I think that kind of makes sense. YouTube isn’t the only video service, but I think it’s the biggest, and it probably makes more sense to compare Facebook video to YouTube rather than Netflix because that’s a completely different kind of content.
The real question for me is, do people have the tools that they need in order to make those decisions well? And I think that it’s actually really important that Facebook continually makes it easier and easier to make those decisions… If people feel like they don’t have control over how they’re sharing things, then we’re failing them.
We’re very focused on making News Feed really good, making our photos experience really good, making messaging really good, and creating great location apps. That’s the nature of a platform business of our scale. Most companies that are relevant to us will have some overlaps in some competitive way.
Right now, with social networks and other tools on the Internet, all of these 500 million people have a way to say what they’re thinking and have their voice be heard.
The companies that work are the ones that people really care about and have a vision for the world so do something you like.
We help Chinese companies grow their customers abroad. They use Facebook ads to find more customers. For example, Lenovo used Facebook ads to sell its new phone. In China, I also see economic growth. We admire it.
We talk about this concept of openness and transparency as the high-level ideal that we’re moving towards at Facebook. The way that we get there is by empowering people to share and connect. The combination of those two things leads the world to become more open.
Open Graph is a language for structuring content and sharing that goes on in other apps, and we’re continuing to build it out longer term. But we found we need to build more specific experiences around categories like music or movies. Where we’ve taken the time to build those specific experiences, stuff has gone quite well.
The amount of trust and bandwidth that you build up working with someone for five, seven, 10 years? It’s just awesome. I care about openness and connectedness in a global sense.
This generation, because of social media and the internet, kids are more exposed to more people and more cultures. I think that they are more open in ways. They are less tolerant of obvious inequities. This generation will look at what is happening now in the world and say, This doesn’t feel right because this wasn’t what I was taught.’
A lot of people are focused on taking over the world or doing the biggest thing and getting the most users. I think part of making a difference and doing something cool is focusing intensely.
People love photos. Photos originally weren’t that big a part of the idea for Facebook, but we just found that people really like them, so we built out this functionality.