Mark Zuckerberg

I actually do think you’re seeing this trend towards organizations just caring more about their brand and engaging. And so I think Home Depot will want to humanize itself. I think that’s a lot of why companies are starting blogs, are just giving more insight into what’s going on with them.

Think about what people are doing on Facebook today. They’re keeping up with their friends and family, but they’re also building an image and identity for themselves, which in a sense is their brand. They’re connecting with the audience that they want to connect to. It’s almost a disadvantage if you’re not on it now.

Unless you are breaking stuff, you are not moving fast enough.

When most people ask about a business growing, what they really mean is growing revenue, not just growing the number of people using a service. Traditional businesses would view people using your service that you don’t make money from as a cost.

We just think that there are all these different ways that people want to share, and that compressing them all into a single blue app is not the right format of the future.

When people are connected, we can just do some great things. They have the opportunity to get access to jobs, education, health, communications. We have the opportunity to bring the people we care about closer to us. It really makes a big difference.

If you change anything about the way you approach selling, the thing that would make the biggest difference would be your attitude, your attitude toward your customer, your service, the benefits of your products, your employer, and yourself.

Good publicity is preferable to bad, but from a bottom-line perspective, bad publicity is sometimes better than no publicity at all. Controversy, in short, sells.

A monopoly of jobs in this country is just as bad as a monopoly of bread!

I have a theory that the best advertisements come from personal experience. Some of the good ones I have done have really come out of the real experience of my life, and somehow this has come over as true and valid and persuasive.

The other people I don’t take too seriously are the critics-except when they stand in the way of my projects. In my opinion, they mostly write to impress each other, and they’re just as swayed by fashions as anyone else. One week it’s spare glass towers they are praising to the skies. The next week, they’ve rediscovered old, and they’re celebrating detail and ornamentation.

The way out of the depression is to start spending and doing things.

Behind every successful man stands a surprised mother-in-law.

As far as competition is concerned, that must continue. But we must learn what competition really is. It is a striving to attain the best. To throttle it would mean to stop all progress. Certain men do not need to compete. They are pioneers.

[‘Why don’t you manage me’ – Laura Nyro] Eventually I thought do I really believe that she could be one of the biggest stars in the world? Should I give up my career at this point in my life, where I’m doing so well, and put all my marbles in Laura’s [Nyro] basket? And I woke up one morning and I thought if you really believe it – go for it.

People in the beauty community don’t like copycats, so I think it’s important to stay true to who you are and people will stay your customer.

You now have to decide what ‘image’ you want for your brand. Image means personality. Products, like people, have personalities, and they can make or break them in the market place.

I always look at it that I work with my employees as opposed to them working for me.

Owning a great golf course gives you great power.

My friends are people who like building cool stuff. We always have this joke about people who want to just start companies without making something valuable. There’s a lot of that in Silicon Valley.

No human wisdom or knowledge could ever be sufficient [for] the duty of superintending the industry of private people … towards the employment most suitable to the interest of the society.