Mark Zuckerberg

If you grew up, and you never had a computer, and you’ve never used the Internet, and someone asked you if you wanted to buy a data plan, your response would be ‘What’s a data plan, and why would I want to use this?’

When we are thinking about stuff like embeds, we are not thinking about how we are competing with YouTube. We are thinking about how are we going to make it more useful for people to share stuff on Facebook.

We just think that there are all these different ways that people want to share, and that compressing them all into a single blue app is not the right format of the future.

I literally coded Facebook in my dorm room and launched it from my dorm room. I rented a server for $85 a month, and I funded it by putting an ad on the side, and we’ve funded ever since by putting ads on the side.

We want Facebook to be one of the best places people can go to learn how to build stuff. If you want to build a company, nothing better than jumping in and trying to build one. But Facebook is also great for entrepreneurs/hackers. If people want to come for a few years and move on and build something great, that’s something we’re proud of.

We’ve built a lot of products that we think are good, and will help people share photos and share videos and write messages to each other. But it’s really all about how people are spreading Facebook around the world in all these different countries. And that’s what’s so amazing about the scale that it’s at today.

Entrepreneurs are always taking feedback, especially from their customers, bankers, workers, and sales force. Without straightforward feedback, entrepreneurs cannot make sound decisions.

Rule No. 1: Never lose money. Rule No. 2: Never forget Rule No.1.

The real story of Facebook is just that we’ve worked so hard for all this time. I mean, the real story is actually probably pretty boring, right? I mean, we just sat at our computers for six years and coded.

Acquiring the habit of note-taking is therefore a wonderfully complementary skill to that of listening.

A low wage business is always insecure.

Clock watchers never seem to be having a good time.

I never made any public statements, at least I tried never to make any public statements. I know I don’t do it well, I become very nervous, I forget what it is that I mean to say, I can’t really convey my logic and my thought to the journalists, so I decided this is not my thing, I really shouldn’t be doing it.

I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes.

[on Steve jobs] Our relationship was based almost always on him calling up and asking, ‘Is this a good deal?’ I’m not in his business, and I wasn’t trying to be. I was just a guy who admired him a lot and was flattered he wanted my advice.

I feel that the best companies are started not because the founder wanted a company but because the founder wanted to change the world… If you decide you want to found a company, you maybe start to develop your first idea. And hire lots of workers.

I never insisted that I was a good student.

Mark my word: A combination airplane and motor car is coming.

A store’s best advertisement is the service its goods render, for upon such service rest the future, the good-will, of an organization.

I have a great, great company. I employ thousands of people. And I’m very proud of the job I did.

It’s true we’ve got some fantastic clients. We’re very fortunate to be connected with the movers and shakers of all the global cities of the world. You can usually tell when we’ve got a client in here because their bodyguards are all over the place: two outside the front door, two in the lobby, one in the lift…