Mark Zuckerberg

I remember flying in, driving down 101 in a cab, and passing by all these tech companies like Yahoo! I remember thinking, ‘Maybe someday we’ll build a company. This probably isn’t it, but one day we will.’

We just think that there are all these different ways that people want to share, and that compressing them all into a single blue app is not the right format of the future.

When Facebook was getting started, nothing used real identity – everything was anonymous or pseudonymous – and I thought that real identity should play a bigger part than it did.

Our strategy is very horizontal. We’re trying to build a social layer for everything. Basically, we’re trying to make it so that every app everywhere can be social, whether it’s on the web or mobile or other devices. So inherently, our whole approach has to be a breadth-first approach rather than a depth-first one.

Our mission is to connect every person in the world. You don’t do that by having a service people pay for.

I feel that the best companies are started not because the founder wanted a company but because the founder wanted to change the world… If you decide you want to found a company, you maybe start to develop your first idea. And hire lots of workers.

I never get the accountants in before I start up a business. It’s done on gut feeling, especially if I can see that they are taking the mickey out of the consumer.

There is one rule for the industrialist and that is: make the best quality goods possible at the lowest cost possible, paying the highest wages possible.

If you are not taking care of your customer, your competitor will.

Salesmanship, too, is an art; the perfection of its technique requires study and practice.

I quickly figured out [that] the one ability I’d better have is to create relationships.

A merchant who approaches business with the idea of serving the public well has nothing to fear from the competition.

Any business arrangement that is not profitable to the other person will in the end prove unprofitable for you. The bargain that yields mutual satisfaction is the only one that is apt to be repeated.

I always kind of see how I want things to be better, and I’m generally not happy with how things are or the level of service that we’re providing for people or the quality of the teams that we built. But if you look at this objectively, we’re doing so well on so many of these things. I think it’s important to have gratitude for that.

Growth is never by mere chance; it is the result of forces working together.

Employers only handle the money – it is the customer who pays the wages.

Mark my word: A combination airplane and motor car is coming.

The well-satisfied customer will bring the repeat sale that counts.

I never went to business school. I was just bumbling through a lot of my life. I was like the guy behind the curtain in The Wizard of Oz.

My style of deal-making is quite simple and straightforward. I aim very high, and then I just keep pushing and pushing and pushing to get what I’m after.

It’s a new endeavour for me. I’ve never run a territory. I’ve never talked publicly to people. I’ve got to try it just to see whether I like it.