Guy Kawasaki

No one should buy on reputation alone. They should come and see it and inspect it, feel it and touch it.

Unless you are breaking stuff, you are not moving fast enough.

Listen – it makes you sound smarter.

The other people I don’t take too seriously are the critics-except when they stand in the way of my projects. In my opinion, they mostly write to impress each other, and they’re just as swayed by fashions as anyone else. One week it’s spare glass towers they are praising to the skies. The next week, they’ve rediscovered old, and they’re celebrating detail and ornamentation.

America is not a land of money but of wealth-not a land of rich people, but of successful workers.

A business absolutely devoted to service will have only one worry about profits. They will be embarrassingly large.

My advice to budding property developers: do it on the cheap and you’ll get a cheap price. Don’t avoid putting in skirting just because it’s hidden by a sofa.

I don’t know the rules of grammar. If you’re trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think. We try to write in the vernacular.

I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes.

We get real results only in proportion to the real values we give.

I myself never make any notes. Usually, if I write something down, I can’t read it afterwards.

No unemployment insurance can be compared to an alliance between a man and a plot of land. With one foot in the land, human society is firmly balanced against most economic uncertainties. With a job to supply him with cash, and a plot of land to guarantee him support, the individual is doubly secure. Stocks may fail, but seedtime and harvest do not fail.

Does advertising corrupt editors? Yes it does, but fewer editors than you may suppose… the vast majority of editors are incorruptible.

No matter what his position or experience in life, there is in everyone more latent than developed ability; far more unused than used power.

Investors are visionaries in some respects – they look beyond the present.