By giving people the power to share, we’re making the world more transparent.
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You can use your real identity, or you can use phone numbers for something like WhatsApp, and pseudonyms for something like Instagram. But in any of those you’re not just sharing and consuming content, you are also building relationships with people and building an understanding of people.
When you give everyone a voice and give people power, the system usually ends up in a really good place. So, what we view our role as, is giving people that power.
We have a rule that if you check in code, you have to maintain it. So I mostly code on the side. I don’t check in code anymore.
At Facebook, we build tools to help people connect with the people they want and share what they want, and by doing this we are extending people’s capacity to build and maintain relationships.
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Open Graph is a language for structuring content and sharing that goes on in other apps, and we’re continuing to build it out longer term. But we found we need to build more specific experiences around categories like music or movies. Where we’ve taken the time to build those specific experiences, stuff has gone quite well.
I will only hire someone to work directly for me if I would work for that person. It’s a pretty good test.
When we were a smaller company, Facebook login was widely adopted, and the growth rate for it has been quite quick. But in order to get to the next level and become more ubiquitous, it needs to be trusted even more.
Facebook is in a very different place than Apple, Google, Amazon, Samsung, and Microsoft. We are trying to build a community.
I spend a lot of time just, you know, with my girlfriend and my dog. And I mean, we don’t have a lot of furniture in our house, so it’s really simple. And we’re trying to build products for everyone in the world, right. And you don’t want to get isolated to do that.
We know that for every 1 person who get access to the Internet, one new job gets created, and one person gets lifted out of poverty. So in theory, going and connecting everyone on the Internet is a large national and even global priority.
Advertising works most effectively when it’s in line with what people are already trying to do. And people are trying to communicate in a certain way on Facebook – they share information with their friends, they learn about what their friends are doing – so there’s really a whole new opportunity for a new type of advertising model within that.
Facebook was not originally created to be a company. It was built to accomplish a social mission – to make the world more open and connected.
The companies that work are the ones that people really care about and have a vision for the world so do something you like.
Our mission is to connect every person in the world. You don’t do that by having a service people pay for.
We help Chinese companies grow their customers abroad. They use Facebook ads to find more customers. For example, Lenovo used Facebook ads to sell its new phone. In China, I also see economic growth. We admire it.
When I started Facebook from my dorm room in 2004, the idea that my roommates and I talked about all the time was a world that was more open.
When we are thinking about stuff like embeds, we are not thinking about how we are competing with YouTube. We are thinking about how are we going to make it more useful for people to share stuff on Facebook.