Mark Zuckerberg

I actually don’t read most of the coverage about Facebook. I try to learn from getting input from people who use our services directly more than from pundits.

The majority of people who don’t have Internet, don’t have the Internet because they don’t know why they want to use the Internet.

Move fast and break things. Unless you are breaking stuff, you are not moving fast enough.

I’m trying to make the world a more open place.

Our strategy is very horizontal. We’re trying to build a social layer for everything. Basically, we’re trying to make it so that every app everywhere can be social, whether it’s on the web or mobile or other devices. So inherently, our whole approach has to be a breadth-first approach rather than a depth-first one.

When Facebook was getting started, nothing used real identity – everything was anonymous or pseudonymous – and I thought that real identity should play a bigger part than it did.

I spend a lot of time just, you know, with my girlfriend and my dog. And I mean, we don’t have a lot of furniture in our house, so it’s really simple. And we’re trying to build products for everyone in the world, right. And you don’t want to get isolated to do that.

I literally coded Facebook in my dorm room and launched it from my dorm room. I rented a server for $85 a month, and I funded it by putting an ad on the side, and we’ve funded ever since by putting ads on the side.

I will only hire someone to work directly for me if I would work for that person. It’s a pretty good test.

We’re very focused on making News Feed really good, making our photos experience really good, making messaging really good, and creating great location apps. That’s the nature of a platform business of our scale. Most companies that are relevant to us will have some overlaps in some competitive way.

I’m trying to make the world a more open place.

The thing that’s been really surprising about the evolution of Facebook is – I think then, and I think now – that if we didn’t do this, someone else would have done it.

Tweeting and social media – that is a powerful weapon that we just hand over to little kids. You know, a ten-year-old. Yo, tell it like it is. And it’s like, no you don’t. You need to think and spell it right and have good grammar.

We help Chinese companies grow their customers abroad. They use Facebook ads to find more customers. For example, Lenovo used Facebook ads to sell its new phone. In China, I also see economic growth. We admire it.

Hackathons are these things where just all of the Facebook engineers get together and stay up all night building things. And, I mean, usually at these hackathons, I code too, just alongside everyone.

This is our commitment to users and the people who use our service, is that Facebook’s a free service. It’s free now. It will always be free. We make money through having advertisements and things like that.

People love photos. Photos originally weren’t that big a part of the idea for Facebook, but we just found that people really like them, so we built out this functionality.

All of my friends who have younger siblings who are going to college or high school – my number one piece of advice is: You should learn how to program.

This generation, because of social media and the internet, kids are more exposed to more people and more cultures. I think that they are more open in ways. They are less tolerant of obvious inequities. This generation will look at what is happening now in the world and say, ‘This doesn’t feel right because this wasn’t what I was taught.’

My goal was never to just create a company. A lot of people misinterpret that, as if I don’t care about revenue or profit or any of those things. But what not being just a company means to me is not being just that – building something that actually makes a really big change in the world.

Advertising works most effectively when it’s in line with what people are already trying to do. And people are trying to communicate in a certain way on Facebook – they share information with their friends, they learn about what their friends are doing – so there’s really a whole new opportunity for a new type of advertising model within that.