Mark Zuckerberg

When we were a smaller company, Facebook login was widely adopted, and the growth rate for it has been quite quick. But in order to get to the next level and become more ubiquitous, it needs to be trusted even more.

You get a reputation for stability if you are stable for years.

I updated my grilling app, iGrill, today and it now has Facebook integration that lets you see what other people are grilling right now around the world. Awesome.

When most people ask about a business growing, what they really mean is growing revenue, not just growing the number of people using a service. Traditional businesses would view people using your service that you don’t make money from as a cost.

We’re a community of a billion-plus people, and the best-selling phones – apart from the iPhone – can sell 10, 20 million. If we did build a phone, we’d only reach 1 or 2 percent of our users. That doesn’t do anything awesome for us. We wanted to turn as many phones as possible into ‘Facebook phones.’ That’s what Facebook Home is.

We started off as this platform inside Facebook; and we were pretty clear from the beginning that that wasn’t where it was going to end up. A lot of people saw it and asked, ‘Why is Facebook trying to get all these applications inside Facebook when the web is clearly the platform?’ And we actually agreed with that.

The majority of people who don’t have Internet, don’t have the Internet because they don’t know why they want to use the Internet.

Video is growing very quickly on Facebook. A lot of people compare that to YouTube. I think that kind of makes sense. YouTube isn’t the only video service, but I think it’s the biggest, and it probably makes more sense to compare Facebook video to YouTube rather than Netflix because that’s a completely different kind of content.

There’s a level of service that we could provide when we’re just at Harvard that we can’t provide for all of the colleges, and there’s a level of service that we can provide when we’re a college network that we wouldn’t be able to provide if we went to other types of things.

When we are thinking about stuff like embeds, we are not thinking about how we are competing with YouTube. We are thinking about how are we going to make it more useful for people to share stuff on Facebook.

Facebook is inherently viral. There are lots of sites that include a contact importer, and for lots of them it doesn’t really make sense. For Facebook it fits so well. It wasn’t until a few years in that we started building some tools that made it easier to import friends to the site. That was a huge thing that spiked growth.

Connectivity just can’t be a privilege for people in the richest countries. We believe that connecting everyone in the world is one of the great challenges of our generation, and that’s why we are happy to play whatever small part in that that we can.

A lot of people are focused on taking over the world or doing the biggest thing and getting the most users. I think part of making a difference and doing something cool is focusing intensely.

We talk about this concept of openness and transparency as the high-level ideal that we’re moving towards at Facebook. The way that we get there is by empowering people to share and connect. The combination of those two things leads the world to become more open.

This is our commitment to users and the people who use our service, is that Facebook’s a free service. It’s free now. It will always be free. We make money through having advertisements and things like that.

People have really gotten comfortable not only sharing more information and different kinds, but more openly and with more people – and that social norm is just something that has evolved over time.

On engagement, we’re already seeing that mobile users are more likely to be daily active users than desktop users. They’re more likely to use Facebook six or seven days of the week.

I hope that Facebook and other Internet technologies were able to help people, just like we hope that we help them communicate and organize and do whatever they want to every single day, but I don’t pretend that if Facebook didn’t exist, that this wouldn’t even be possible. Of course, it would have.

It used to be the case, like you’d switch jobs, and then maybe you wouldn’t keep in touch with all the people that you knew from that old job, just because it was too hard. But one of the things that Facebook does is it makes it really easy to just stay in touch with all these people.

We want Facebook to be one of the best places people can go to learn how to build stuff. If you want to build a company, nothing better than jumping in and trying to build one. But Facebook is also great for entrepreneurs/hackers. If people want to come for a few years and move on and build something great, that’s something we’re proud of.

When we were a smaller company, Facebook login was widely adopted, and the growth rate for it has been quite quick. But in order to get to the next level and become more ubiquitous, it needs to be trusted even more.