Mark Zuckerberg

When Facebook was getting started, nothing used real identity – everything was anonymous or pseudonymous – and I thought that real identity should play a bigger part than it did.

You get a reputation for stability if you are stable for years.

I got my first computer in the 6th grade or so. As soon as I got it, I was interested in finding out how it worked and how the programs worked and then figuring out how to write programs at just deeper and deeper levels within the system.

If we’re trying to build a world-class News Feed and a world-class messaging product and a world-class search product and a world-class ad system, and invent virtual reality and build drones, I can’t write every line of code. I can’t write any lines of code.

The only meat I eat is from animals I’ve killed myself.

Move fast and break things. Unless you are breaking stuff, you are not moving fast enough.

Clock watchers never seem to be having a good time.

Should I give up my career at this point in my life… and put all my marbles in Laura’s [Nyro] basket?

The final key to the way I promote is bravado. I play to people’s fantasies. People may not always think big themselves. but they can get very excited by those who do. That is why a little hyperbole never hurts. People want to believe that something is the biggest, the greatest and the most spectacular.

If it doesn’t sell, it isn’t creative.

The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace.

Investors are visionaries in some respects – they look beyond the present.

The art of effective listening is essential to clear communication, and clear communication is necessary to management success.

You don’t learn to walk by following rules, you learn by doing and by falling over.

I just think people have a lot of fiction. But, you know, I mean, the real story of Facebook is just that we’ve worked so hard for all this time. I mean, the real story is actually probably pretty boring, right? I mean, we just sat at our computers for six years and coded.

I always said that mega-mergers were for megalomaniacs.

I did not feel ‘evil’ when I wrote advertisements for Puerto Rico. They helped attract industry and tourists to a country which had been living on the edge of starvation for 400 years.

The way I run my business seems to be easier than the way I run my life.

In business, cooperation is essential to success.

No one loses anything by raising wages as soon as he is able. It has always paid us. Low wages are the most costly any employer can pay. It is like using low-grade material–the waste makes it very expensive in the end. There is no economy in cheap labor or cheap material. The hardest thing I ever had to do was to reduce wages. I think we were the last big company to come to it. Now I am mighty glad that wages are climbing again.

We have a very open culture at the company, where we foster a lot of interaction between not just me and people but between everyone else. It’s an open floor plan. People have these desks where no one really has an office. I mean, I have a room where I meet with people. But it has all glass, so everyone can see into it and see what’s going on.