The quality of an organization can never exceed the quality of the minds that make it up.
Harold R. McAlindon
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I don’t know the exact details of his background but from what I have read Mr. Abramovich had a very humble start in life and has made his own luck.
It’s a new endeavour for me. I’ve never run a territory. I’ve never talked publicly to people. I’ve got to try it just to see whether I like it.
What right have you, save service to the world, to think that other men’s labor should contribute to your gains?
We know everything about our clients – if they like their dressing gowns heated, what colour flowers they like, if their chef works left-handed – we know everything and we incorporate it into our work for them.
I have a theory that the best advertisements come from personal experience. Some of the good ones I have done have really come out of the real experience of my life, and somehow this has come over as true and valid and persuasive.
I think everybody thought I was crazy that I quit my job and started a management company in which I was managing one client – Laura Nyro.
In the end, all business operations can be reduced to three words: people, product, and profits. Unless you’ve got a good team, you can’t do much with the other two.
The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace.