Harold R. McAlindon

Our aim is to compete with any luxury brand. Candy & Candy will be a luxury brand, recognised in Rodeo Drive, New York, Dubai, Hong Kong, Shanghai, Tokyo and London. Those are the major centres in the world. It will be synonymous with the design of homes, houses, flats, yachts, aircraft and retail.

The trouble with the rat race is that even if you win, you’re still a rat.

The Golden Rule finds no limit of application in business.

Every man must decide for himself whether he shall master his world or be mastered by it.

[On Calvin Klein asking him ‘Why don’t you call it Geffen Records?’] People in the record business just don’t do that. They come up with names likes Asylum, Capricorn, or Island. [Calvin Klein said if you put your own name on the door ‘You’ll get laid more.’]

Work mixed with management becomes not only easier but more profitable. The time is past when anyone can boast about ‘hard work’ without having a corresponding result to show for it.

A good advertisement is one which sells the product without drawing attention to itself.

My mother taught me to love my work. I learned everything about business from her.

Theory is splendid but until put into practice, it is valueless.

My motto is: Always get even. When somebody screws you, screw them back in spades.

There is no need for advertisements to look like advertisements. If you make them look like editorial pages, you will attract about 50 per cent more readers.

Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.

Efficient industry is the sole key to prosperity.

In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create.

Too many would-be executives are slaves of routine.