Mark Zuckerberg

The majority of people who don’t have Internet, don’t have the Internet because they don’t know why they want to use the Internet.

At Facebook, we build tools to help people connect with the people they want and share what they want, and by doing this we are extending people’s capacity to build and maintain relationships.

By giving people the power to share, we’re making the world more transparent.

Our mission is to connect every person in the world. You don’t do that by having a service people pay for.

I wear the same outfit or, at least, a different copy of it almost every day.

I believe we have to nip Ebola in the bud before it spreads through Africa and to other countries.

Open Graph is a language for structuring content and sharing that goes on in other apps, and we’re continuing to build it out longer term. But we found we need to build more specific experiences around categories like music or movies. Where we’ve taken the time to build those specific experiences, stuff has gone quite well.

I will only hire someone to work directly for me if I would work for that person. It’s a pretty good test.

For the first time we’re allowing developers who don’t work at Facebook to develop applications just as if they were. That’s a big deal because it means that all developers have a new way of doing business if they choose to take advantage of it. There are whole companies that are forming whose only product is a Facebook Platform application.

I think Facebook is an online directory for colleges… If I want to get information about you, I just go to TheFacebook, type in your name, and it hopefully pulls up all the information I’d care to know about you.

The question isn’t, ‘What do we want to know about people?’, It’s, ‘What do people want to tell about themselves?’

It’s, like, even in journeys like Facebook, we’ve had some very serious ups and downs.

The companies that work are the ones that people really care about and have a vision for the world so do something you like.

When we were a smaller company, Facebook login was widely adopted, and the growth rate for it has been quite quick. But in order to get to the next level and become more ubiquitous, it needs to be trusted even more.

Facebook is inherently viral. There are lots of sites that include a contact importer, and for lots of them it doesn’t really make sense. For Facebook it fits so well. It wasn’t until a few years in that we started building some tools that made it easier to import friends to the site. That was a huge thing that spiked growth.

A lot of times, I run a thought experiment: ‘If I were not at Facebook, what would I be doing to make the world more open?’

Hackathons are these things where just all of the Facebook engineers get together and stay up all night building things. And, I mean, usually at these hackathons, I code too, just alongside everyone.

We just think that there are all these different ways that people want to share, and that compressing them all into a single blue app is not the right format of the future.

When Facebook was getting started, nothing used real identity – everything was anonymous or pseudonymous – and I thought that real identity should play a bigger part than it did.

What we figured out was that in order to get everyone in the world to have basic access to the Internet, that’s a problem that’s probably billions of dollars. Or maybe low tens of billions. With the right innovation, that’s actually within the range of affordability.

The biggest mistake we made as a company was betting too much on HTML5.