Winston Churchill

This is no time for ease and comfort. It is the time to dare and endure.

The empires of the future are the empires of the mind.

We shape our dwellings, and afterwards our dwellings shape us.

I am an optimist. It does not seem too much use being anything else.

I am easily satisfied with the very best.

It is better to be frightened now than killed hereafter

Does advertising corrupt editors? Yes it does, but fewer editors than you may suppose… the vast majority of editors are incorruptible.

I’ve been making deals all my life.

Work is our sanity, our self-respect, our salvation. The day’s work is the center of everything.

I believe in trusting men, not only once but twice – in giving a failure another chance.

It’s all too easy to miss out on the important moments in life because you’re too busy staring at your phone.

It is only by being bold that you get anywhere. If you are a risk-taker, then the art is to protect the downside.

I do not believe in excuses. I believe in hard work as the prime solvent of life’s problems.

A good advertisement is one which sells the product without drawing attention to itself.

In the Ford Motor Company we emphasize service equally with sales.

Anyone who criticises me for talking about fair trade is a few pebbles short of a beach. Because everyone should care about it, just like everyone should care about the environment, because we all live here.

One client didn’t want to go out so had us build him a nightclub in his house.

Never write an advertisement which you wouldn’t want your own family to read. You wouldn’t tell lies to your own wife. Don’t tell them to mine. Do as you would be done by. If you tell lies about a product, you will be found out — either by the Government, which will prosecute you, or by the consumer, who will punish you by not buying your product a second time. Good products can be sold by honest advertising. If you don’t think the product is good, you have no business to be advertising it.

Only one thing makes prosperity, and that is work.

Every advertisement should be thought of as a contribution to the complex symbol which is the brand image.

Without hustle, talent will only carry you so far.