Richard Branson

It’s all too easy to miss out on the important moments in life because you’re too busy staring at your phone.

The music industry is a strange combination of having real and intangible assets: pop bands are brand names in themselves, and at a given stage in their careers their name alone can practically gaurantee hit records.

If you’re bringing up kids, you just want to smother them with love and praise and enthusiasm. So I don’t think you can mollycoddle your kids too much really.

A touch of the jitters sharpens the mind, gets the adrenaline flowing and helps you to focus.

If your dreams don’t scare you they are too small.

Listen – it makes you sound smarter.

No one loses anything by raising wages as soon as he is able. It has always paid us. Low wages are the most costly any employer can pay. It is like using low-grade material–the waste makes it very expensive in the end. There is no economy in cheap labor or cheap material. The hardest thing I ever had to do was to reduce wages. I think we were the last big company to come to it. Now I am mighty glad that wages are climbing again.

There is no need for advertisements to look like advertisements. If you make them look like editorial pages, you will attract about 50 per cent more readers.

There are very few men of genius in advertising agencies. But we need all we can find. Almost without exception they are disagreeable. Don’t destroy them. They lay golden eggs.

Prune – prune businesses, products, activities, people. Do it annually.

America is not a land of money but of wealth-not a land of rich people, but of successful workers.

Advertising is a business of words, but advertising agencies are infested with men and women who cannot write. They cannot write advertisements, and they cannot write plans. They are helpless as deaf mutes on the stage of the Metropolitan Opera.

The consumer isn’t a moron. She is your wife.

Business opportunities are like buses, there’s always another one coming.

Quality means doing it right when no one is looking.

Never stop testing, and your advertising will never stop improving.

The advertisers who believe in the selling power of jingles have never had to sell anything.

Courteous treatment will make a customer a walking advertisement.

Growth is never by mere chance; it is the result of forces working together.

After the situation with Kursk submarine, I started looking at Mr. Berezovsky in a completely different way. For me, it was a turning point in our relationship. I think that he took a completely dishonorable position.

Good copy can’t be written with tongue in cheek, written just for a living. You’ve got to believe in the product.