Henry Ford

We are entering an era when we shall create resources which shall be so constantly renewed that the only loss will be not to use them. There will be such a plenteous supply of heat, light and power, that it will be a sin not to use all we want. This era is coming now. And it is coming by way of Water.

Machines were devised not to do a man out of a job, but to take the heavy labor from man’s back and place it on the broad back of the machine.

Paying good wages is not charity at all-it is the best kind of business.

Look beyond the individual to the cause of his misery.

The whole secret of a successful life is to find out what is one’s destiny to do, and then do it.

Four women have helped me: mother, sister, mother-in-law and wife.

Owning a great golf course gives you great power.

I foresee the time when industry shall no longer denude the forests which require generations to mature, nor use up the mines which were ages in making, but shall draw its raw material largely from the annual produce of the fields. I am convinced that we shall be able to get out of yearly crops most of the basic materials which we now get from forest and mine.

Sales are contingent upon the attitude of the salesman, not the attitude of the prospect.

The best of merchandise will go back to the shelf unless handled by a conscientious, tactful salesman.

Can advertising foist an inferior product on the consumer? Bitter experience has taught me that it cannot. On those rare occasions when I have advertised products which consumer tests have found inferior to other products in the same field, the results have been disastrous.

Rule No. 1: Never lose money. Rule No. 2: Never forget Rule No.1.

The tooth fairy teaches children that they can sell body parts for money.

First and foremost, I’m a real estate person. And that’s what I love the most.

Your business, and your brand, must first let people know what you care about, and that you care about them.

The problem with the bronco is to get on and stay on. This is the problem with the Golden Rule-to understand and apply.

Profits made out of the distress of the people are always much smaller than profits made out of the most lavish service of the people at the lowest prices that competent management can make possible.

No king on earth is as safe in his job as a Trade Union official. There is only one thing that can get him sacked; and that is drink. Not even that, as long as he doesn’t actually fall down.

I built a great company, one of the – some of the most iconic assets in the world, $10 billion of net worth, more than $10 billion of net worth, and frankly, I had a great time doing it.

My mother was an entrepreneur… She found being on relief humiliating. She built this business from scratch… In 1951 my mother opened this store…

There has never been a time when a career in the Penney Company was not a challenge that brought out the best in a man.