Henry Kravis

We wish all users of Ford cars to know what they are entitled to.

I must have had a dozen jobs and I got fired from all of them.

The competitor to be feared is one who never bothers about you at all, but goes on making his own business better all the time.

There should be rivalry between men and between business.

Sales are contingent upon the attitude of the salesman, not the attitude of the prospect.

A low wage business is always insecure.

No one loses anything by raising wages as soon as he is able. It has always paid us. Low wages are the most costly any employer can pay. It is like using low-grade material–the waste makes it very expensive in the end. There is no economy in cheap labor or cheap material. The hardest thing I ever had to do was to reduce wages. I think we were the last big company to come to it. Now I am mighty glad that wages are climbing again.

Beware of all enterprises that require new clothes.

On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.

A monopoly of jobs in this country is just as bad as a monopoly of bread!

I’ve been making deals all my life.

A business absolutely devoted to service will have only one worry about profits. They will be embarrassingly large.

The trouble with the rat race is that even if you win, you’re still a rat.

America is not a land of money but of wealth-not a land of rich people, but of successful workers.

I have no Napoleonic dream. I’m just hard working and pragmatic.