Henry Ford

That’s the way to study history-by noting evolutionary processes.

If we had more justice there would be less need of charity.

Obstacles are those frightful things you see when you take your eyes off your goal.

Work is our sanity, our self-respect, our salvation. The day’s work is the center of everything.

People are never so likely to be wrong as when they are organized. And they never have so little freedom. Perhaps that is why the people at large keep their freedom. People can be manipulated only when they are organized.

If you find out what men want and give them that, you are pleasing them. If you find out what is good for them and give them that, you are performing a service. That’s what we are trying to do.

A good advertisement is one which sells the product without drawing attention to itself.

Acquiring the habit of note-taking is therefore a wonderfully complementary skill to that of listening.

Rule No. 1: Never lose money. Rule No. 2: Never forget Rule No.1.

Some people regard private enterprise as a predatory tiger to be shot. Others look on it as a cow they can milk. Not enough people see it as a healthy horse, pulling a sturdy wagon.

The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace.

Beware of all enterprises that require new clothes.

I did not feel ‘evil’ when I wrote advertisements for Puerto Rico. They helped attract industry and tourists to a country which had been living on the edge of starvation for 400 years.

I started the site when I was 19. I didn’t know much about business back then.

If I had asked them what they had wanted, they would have said a faster horse.

A low wage business is always insecure.

Courteous treatment will make a customer a walking advertisement.

You can’t tell me you can make any system or country work with low wages and high prices, and high wages with high prices don’t mean anything when the prices eat up the wages and don’t leave anything over.

Some people have so much respect for their superiors they have none left for themselves.

The advertisers who believe in the selling power of jingles have never had to sell anything.

If the boss stands in the way of men getting what they earn, he is not fit to be boss.