Nick Candy

There is a time and place for all things to be successful. There is fate and destiny and opportunity, and you need all three things in line at the same time.

One client didn’t want to go out so had us build him a nightclub in his house.

We decided not to show One Hyde Park til we were 100% ready. A lot of people open the doors too early.

It’s true we’ve got some fantastic clients. We’re very fortunate to be connected with the movers and shakers of all the global cities of the world. You can usually tell when we’ve got a client in here because their bodyguards are all over the place: two outside the front door, two in the lobby, one in the lift…

I get my design inspiration from Christian Dior and Chanel.

I have had the top people in the world into One Hyde Park, and they have seen everything and they say there is nothing quite like this.

The secret of long life is double careers. One to about age sixty, then another for the next thirty years.

Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.

If you find out what men want and give them that, you are pleasing them. If you find out what is good for them and give them that, you are performing a service. That’s what we are trying to do.

Advertising reflects the mores of society, but it does not influence them.

In the business world, the rearview mirror is always clearer than the windshield.

If you love what you do, if you love going to the office, if you really like it – not just say it, but really like it – it keeps you young and energised. I really love what I do.

A brand is two words: the ‘Promise’ you telegraph, and the ‘Experience’ you deliver.

Work mixed with management becomes not only easier but more profitable. The time is past when anyone can boast about ‘hard work’ without having a corresponding result to show for it.

We decided not to show One Hyde Park til we were 100% ready. A lot of people open the doors too early.

A well-run restaurant is like a winning baseball team. It makes the most of every crew member’s talent and takes advantage of every split-second opportunity to speed up service.

Workers – men and women – of all countries, place yourselves under the banner of the Fourth International. It is the banner of your approaching victory!

Business is the art of extracting money from another man’s pocket without resorting to violence.

Once you have a product that you are happy with, you the need to centralize things to continue growth.

It was impossible to operate in the aluminium business without krysha – very real physical protection.

Good copy can’t be written with tongue in cheek, written just for a living. You’ve got to believe in the product.