If you ever have the good fortune to create a great advertising campaign, you will soon see another agency steal it. This is irritating, but don’t let it worry you; nobody has ever built a brand by imitating somebody else’s advertising.
There is one rule for the industrialist and that is: make the best quality goods possible at the lowest cost possible, paying the highest wages possible.
The main job of the entrepreneur is to define the mission, find and inspire the team, and lead.
A business has to be involving, it has to be fun, and it has to exercise your creative instincts.
A merchant who approaches business with the idea of serving the public well has nothing to fear from the competition.
Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.
It is only by being bold that you get anywhere. If you are a risk-taker, then the art is to protect the downside.
Some people regard private enterprise as a predatory tiger to be shot. Others look on it as a cow they can milk. Not enough people see it as a healthy horse, pulling a sturdy wagon.
Nations are great as they are prosperous as they are industrious as they are just.
In the end, all business operations can be reduced to three words: people, product, and profits. Unless you’ve got a good team, you can’t do much with the other two.
I used to be able to read memo’s upside down It was like going to the college of the entertainment business.
As members of the Ford Motor organization we are engaged in the production of an article of use for the people of all countries. Our principle is to make our work as profitable for the buyer as for the seller.
If you find out what men want and give them that, you are pleasing them. If you find out what is good for them and give them that, you are performing a service. That’s what we are trying to do.
Never stop testing, and your advertising will never stop improving.
People in the beauty community don’t like copycats, so I think it’s important to stay true to who you are and people will stay your customer.
[In 1990 on the president of MCA calling and saying ‘We’re going to make you the biggest offer this company has ever made, and I’m going to send it to you by messenger right now.’] It’s 1990. Send me a fax.
What really decides consumers to buy or not to buy is the content of your advertising, not its form.
We pay attention to every demographic in every country, so we’re going to focus on building things that teens are going to like, and we’re also going to focus on building things that other folks are going to like.
No human wisdom or knowledge could ever be sufficient [for] the duty of superintending the industry of private people towards the employment most suitable to the interest of the society.
Do not primarily train men to work. Train them to serve willingly and intelligently.
If you change anything about the way you approach selling, the thing that would make the biggest difference would be your attitude, your attitude toward your customer, your service, the benefits of your products, your employer, and yourself.
