I did not feel ‘evil’ when I wrote advertisements for Puerto Rico. They helped attract industry and tourists to a country which had been living on the edge of starvation for 400 years.
Many people – and I think I am one of them – are more productive when they’ve had a little to drink. I find if I drink two or three brandies, I’m far better able to write.
The headline is the ‘ticket on the meat.’ Use it to flag down readers who are prospects for the kind of product you are advertising.
We decided not to show One Hyde Park til we were 100% ready. A lot of people open the doors too early.
We do not hire a man’s history, we hire the man.
As a rule, we find what we look for; we achieve what we get ready for.
Machines were devised not to do a man out of a job, but to take the heavy labor from man’s back and place it on the broad back of the machine.
A well-run restaurant is like a winning baseball team. It makes the most of every crew member’s talent and takes advantage of every split-second opportunity to speed up service.
The best of merchandise will go back to the shelf unless handled by a conscientious, tactful salesman.
You now have to decide what ‘image’ you want for your brand. Image means personality. Products, like people, have personalities, and they can make or break them in the market place.
I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research, and they use it as a drunkard uses a lamp post for support, rather than for illumination.
I have no Napoleonic dream. I’m just hard working and pragmatic.
I have no Napoleonic dream. I’m just hard-working and pragmatic.
Well, I think that there’s a very thin dividing line between success and failure. And I think if you start a business without financial backing, you’re likely to go the wrong side of that dividing line.
Ridiculous yachts and private planes and big limousines won’t make people enjoy life more, and it sends out terrible messages to the people who work for them. It would be so much better if that money was spent in Africa – and it’s about getting a balance.
I have a great, great company. I employ thousands of people. And I’m very proud of the job I did.
In the Ford Motor Company we emphasize service equally with sales.
My mother taught me to love my work. I learned everything about business from her.
As far as competition is concerned, that must continue. But we must learn what competition really is. It is a striving to attain the best. To throttle it would mean to stop all progress. Certain men do not need to compete. They are pioneers.
Good copy can’t be written with tongue in cheek, written just for a living. You’ve got to believe in the product.
Your business, and your brand, must first let people know what you care about, and that you care about them.
