Salesmanship, too, is an art; the perfection of its technique requires study and practice.
A brand is two words: the ‘Promise’ you telegraph, and the ‘Experience’ you deliver.
Sales are contingent upon the attitude of the salesman – not the attitude of the prospect.
They encouraged me to always look for the good in people instead of assuming the worst and trying to find fault.
If you find out what men want and give them that, you are pleasing them. If you find out what is good for them and give them that, you are performing a service. That’s what we are trying to do.
Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.
It was always my practice to train salespeople under my direct supervision, and to treat children with the utmost consideration.
Never stop testing, and your advertising will never stop improving.
I decided to sit quietly and do business and don’t stick your neck out and tell everybody everything belongs to me. That would only cause problems for myself. Therefore I never told these stories or declared all these things to anyone.
The Golden Rule finds no limit of application in business.
The best teamwork comes from men who are working independently toward one goal in unison.
It was impossible to operate in the aluminium business without krysha – very real physical protection.
First, make yourself a reputation for being a creative genius. Second, surround yourself with partners who are better than you are. Third, leave them to go get on with it.
About half my time is spent on business operation type stuff.
Everything I do in life is framed through the view of a businessman. That’s my instinct. If I go into a pharmacy to buy shaving cream, then I’m going to look for the best deal on shaving cream.
Although Mr. Edison was called ‘The Wizard’ of the electrical world and everyone thought that electricity was the coming thing, he actually encouraged me to go with my second car.
I think a simple rule of business is, if you do the things that are easier first, then you can actually make a lot of progress.
Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that their competitors might steal a march on them if they stopped.
Does advertising corrupt editors? Yes it does, but fewer editors than you may suppose… the vast majority of editors are incorruptible.
I wanted to be an editor or a journalist, I wasn’t really interested in being an entrepreneur, but I soon found I had to become an entrepreneur in order to keep my magazine going.
In the long run people are going to buy the cheapest and the best article no matter where it is made.
