Mark Zuckerberg

It’s really easy to have a nice philosophy about openness, but moving the world in that direction is a different thing. It requires both understanding where you want to go and being pragmatic about getting there.

For the first time we’re allowing developers who don’t work at Facebook to develop applications just as if they were. That’s a big deal because it means that all developers have a new way of doing business if they choose to take advantage of it. There are whole companies that are forming whose only product is a Facebook Platform application.

Our goal is to make it so there’s as little friction as possible to having a social experience.

Our mission is to connect every person in the world. You don’t do that by having a service people pay for.

We’re running the company to serve more people.

I just want to make sure when I have kids, I can spend time with them. That’s the whole point.

There is no failure except failure to serve one’s purpose.

We started learning ourselves, understanding ourselves, reading, researching, going around the world and looking at what was defined as the very best.

The highest use of capital is not to make more money, but to make money do more for the betterment of life.

If you are not taking care of your customer, your competitor will.

I get my design inspiration from Christian Dior and Chanel.

It was always my practice to train salespeople under my direct supervision, and to treat children with the utmost consideration.

The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace.

Reduce the layers of management. They put distance between the top of an organization and the customers.

If the boss stands in the way of men getting what they earn, he is not fit to be boss.

Nothing is particularly hard if you divide it into small jobs.

Good publicity is preferable to bad, but from a bottom-line perspective, bad publicity is sometimes better than no publicity at all. Controversy, in short, sells.

Do not primarily train men to work. Train them to serve willingly and intelligently.

The more predictable the business, the more valuable it is.

One client didn’t want to go out so had us build him a nightclub in his house.

First, make yourself a reputation for being a creative genius. Second, surround yourself with partners who are better than you are. Third, leave them to go get on with it.