Mark Zuckerberg

Facebook is inherently viral. There are lots of sites that include a contact importer, and for lots of them it doesn’t really make sense. For Facebook it fits so well. It wasn’t until a few years in that we started building some tools that made it easier to import friends to the site. That was a huge thing that spiked growth.

In addition to building better products, a more open world will also encourage businesses to engage with their customers directly and authentically. More than four million businesses have Pages on Facebook that they use to have a dialogue with their customers. We expect this trend to grow as well.

If you go through some big corporate change, it’s just not going to be the same. If we sold to Yahoo, they would have done something different; if you want to continue your vision of the company, then don’t sell because there’s inevitably going to be some change.

I think we basically saw that the messaging space is bigger than we’d initially realized, and that the use cases that WhatsApp and Messenger have are more different than we had thought originally.

I actually don’t read most of the coverage about Facebook. I try to learn from getting input from people who use our services directly more than from pundits.

Once you have a product that you are happy with, you the need to centralize things to continue growth.

Our philosophy is that we care about people first.

The majority of people who don’t have Internet, don’t have the Internet because they don’t know why they want to use the Internet.

One of the things that we’re trying to do with Creative Labs and all our experiences is explore things that aren’t all tied to Facebook identity. Some things will be, but not everything will have to be, because there are some sets of experiences that are just better with other identities.

We’re a community of a billion-plus people, and the best-selling phones – apart from the iPhone – can sell 10, 20 million. If we did build a phone, we’d only reach 1 or 2 percent of our users. That doesn’t do anything awesome for us. We wanted to turn as many phones as possible into ‘Facebook phones.’ That’s what Facebook Home is.

The question isn’t, ‘What do we want to know about people?’, It’s, ‘What do people want to tell about themselves?’

If you grew up, and you never had a computer, and you’ve never used the Internet, and someone asked you if you wanted to buy a data plan, your response would be ‘What’s a data plan, and why would I want to use this?’

The connectivity declaration is about uniting the whole industry – a lot of companies that typically compete very fiercely – to push in a coherent direction.

We have these services that people love and that are drivers of data usage… and we want to work this out, so that way, it’s a profitable model for our partners.

People love photos. Photos originally weren’t that big a part of the idea for Facebook, but we just found that people really like them, so we built out this functionality.

By giving people the power to share, we’re making the world more transparent.

On engagement, we’re already seeing that mobile users are more likely to be daily active users than desktop users. They’re more likely to use Facebook six or seven days of the week.

I’m trying to make the world a more open place.

I literally coded Facebook in my dorm room and launched it from my dorm room. I rented a server for $85 a month, and I funded it by putting an ad on the side, and we’ve funded ever since by putting ads on the side.

Move fast with stable infrastructure.

I hope that Facebook and other Internet technologies were able to help people, just like we hope that we help them communicate and organize and do whatever they want to every single day, but I don’t pretend that if Facebook didn’t exist, that this wouldn’t even be possible. Of course, it would have.