To be most effective in sales today, it’s imperative to drop your ‘sales’ mentality and start working with your prospects as if they’ve already hired you.
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[on Steve jobs] Our relationship was based almost always on him calling up and asking, ‘Is this a good deal?’ I’m not in his business, and I wasn’t trying to be. I was just a guy who admired him a lot and was flattered he wanted my advice.
A world where men ran half our homes and women ran half our institutions would be just a much better world.
I did not feel ‘evil’ when I wrote advertisements for Puerto Rico. They helped attract industry and tourists to a country which had been living on the edge of starvation for 400 years.
Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them.
Do not spend too much time planning or trying to anticipate and solve problems before they happen. That is just another kind of excuse for procrastination. Until you start, you won’t know where the problems will occur. You won’t have the experience to solve them. Instead, get into action, and solve the problems as they arise.
Never write an advertisement which you wouldn’t want your family to read. You wouldn’t tell lies to your own wife. Don’t tell them to mine.
No one loses anything by raising wages as soon as he is able. It has always paid us. Low wages are the most costly any employer can pay. It is like using low-grade material–the waste makes it very expensive in the end. There is no economy in cheap labor or cheap material. The hardest thing I ever had to do was to reduce wages. I think we were the last big company to come to it. Now I am mighty glad that wages are climbing again.
Work mixed with management becomes not only easier but more profitable. The time is past when anyone can boast about ‘hard work’ without having a corresponding result to show for it.
Fairs and public displays are the best means we have yet found of showing large numbers of people the real methods of industry.