David Richerby

Any customer can have a car painted any color that he wants so long as it is black.

Change is vital, improvement the logical form of change.

Hire people who are better than you are, then leave them to get on with it. Look for people who will aim for the remarkable, who will not settle for the routine.

No company can afford not to move forward. It may be at the top of the heap today but at the bottom of the heap tomorrow, if it doesn’t.

About half my time is spent on business operation type stuff.

The main job of the entrepreneur is to define the mission, find and inspire the team, and lead.

The best of merchandise will go back to the shelf unless handled by a conscientious, tactful salesman.

There are people who are really good managers, people who can manage a big organization, and then there are people who are very analytic or focused on strategy. Those two types don’t usually tend to be in the same person. I would put myself much more in the latter camp.

Men are not great or small because of their material possessions. They are great or small because of what they are.

If you go through some big corporate change, it’s just not going to be the same. If we sold to Yahoo, they would have done something different; if you want to continue your vision of the company, then don’t sell because there’s inevitably going to be some change.

Depressions aren’t acts of God; like wars, they are the work of a small group of men who profit by them.

I don’t hire a lot of number-crunchers, and I don’t trust fancy marketing surveys. I do my own surveys and draw my own conclusions.

The problem with the bronco is to get on and stay on. This is the problem with the Golden Rule-to understand and apply.

The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace.

Your business, and your brand must first let people know what you care about and that you care about them.