Catherine the Great

All punishments by which the human body might be maimed are barbarbarism.

I am one of the people who love the why of things.

A great wind is blowing, and that gives you either imagination or a headache.

Tell a thousand people to draft a letter, let them debate every phrase, and see how long it takes and what you get.

Don’t worry about things you cannot alter.

I shall be an autocrat: that’s my trade. And the good Lord will forgive me: that’s his.

I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes.

Some people regard private enterprise as a predatory tiger to be shot. Others look on it as a cow they can milk. Not enough people see it as a healthy horse, pulling a sturdy wagon.

Depressions aren’t acts of God; like wars, they are the work of a small group of men who profit by them.

Do not spend too much time planning or trying to anticipate and solve problems before they happen. That is just another kind of excuse for procrastination. Until you start, you won’t know where the problems will occur. You won’t have the experience to solve them. Instead, get into action, and solve the problems as they arise.

Business is the art of extracting money from another man’s pocket without resorting to violence.

We’ve created a recognisable brand that has the ability to be the Louis Vuitton of our era.

We pay attention to every demographic in every country, so we’re going to focus on building things that teens are going to like, and we’re also going to focus on building things that other folks are going to like.

The great need of the world has always been for leaders. With more leaders we could have more industry. More industry, more employment and comfort for all.

Selling is our No. 1 job. Never get away from selling a lot of merchandise personally. The more you sell the more you learn.

A good advertisement is one which sells the product without drawing attention to itself.

I remember flying in, driving down 101 in a cab, and passing by all these tech companies like Yahoo! I remember thinking, ‘Maybe someday we’ll build a company. This probably isn’t it, but one day we will.’

I have a theory that the best advertisements come from personal experience. Some of the good ones I have done have really come out of the real experience of my life, and somehow this has come over as true and valid and persuasive.

The quality of an organization can never exceed the quality of the minds that make it up.

Building a brand may be more important than building a business.

Every business is a monarchy with, not a man, but an idea as king.