Stephen R. Covey

It’s easy to say no! when there’s a deeper yes! burning inside.

Priority is a function of context.

People can’t live with change if there’s not a changeless core inside them. The key to the ability to change is a changeless sense of who you are, what you are about and what you value.

Live out of your imagination, not your history.

Management works in the system; Leadership works on the system.

The character ethic, which I believe to be the foundation of success, teaches that there are basic principles of effective living, and that people can only experience true success and enduring happiness as they learn and integrate these principles into their basic character.

If you cannot do great things, do small things in a great way.

Don’t be afraid to give up the good to go for the great.

The greatest source of happiness is the ability to be grateful at all times.

When I became proficient as a salesman I was invited to teach new hires.

Ineffective people live day after day with unused potential. They experience synergy only in small, peripheral ways in their lives. But creative experiences can be produced regularly, consistently, almost daily in people’s lives. It requires enormous personal security and openness and a spirit of adventure.

Most good ideas sparkle in simplicity, so much so that everyone wonders why no one ever did that before.

Failure is a bruise, not a tattoo.

The greater danger for most of us is not that our aim is too high and we miss it, but that it is too low and we hit it.

The tragedy of life doesn’t lie in not reaching your goal. The tragedy lies in having no goals to reach.

Don’t let what you cannot do interfere with what you can do.

Courage is facing your fears. Stupidity is fearing nothing.

If you haven’t found it yet keep looking.

Every choice you make has an end result.

If my mind can conceive it, if my heart can believe it, then I can achieve it.

When somebody challenges you, fight back. Be brutal, be tough.