Noam Chomsky

For many years, election campaigns here have been run by the public relations industry and each time it’s with increasing sophistication. Quite naturally, the industry uses the same technique to sell candidates that it uses to sell toothpaste or lifestyle drugs.

I would not use the term “totalitarian” to refer to the American system of “brainwashing under freedom.” It is, nevertheless, a remarkably effective system, a fact that is rarely recognized, analyzed or understood.

Case by case, we find that conformity is the easy way, and the path to privilege and prestige; dissidence carries personal costs that may be severe, even in a society that lacks such means of control as death squads, psychiatric prisons, or extermination camps.

In fact, in my view, if the managers of the propaganda system were more intelligent, they would allow more leeway to real dissidents and critics. Because it still wouldn’t make much of a difference, given the overwhelming weight of propaganda on the other side…

As a marketing society, the US is to an unusual degree based on propaganda. The public relations industry, which is a huge industry, is a US-invented industry which spends billions of dollars on what they call ‘controlling the public mind’.

The beauty of our system is that it isolates everybody. Each person is sitting alone in front of the tube, you know. It’s very hard to have ideas or thoughts under those circumstances. You can’t fight the world alone.

In fact, the belief that neurophysiology is even relevant to the functioning of the mind is just hypothesis. Who knows if we’re looking at the right aspects of the brain at all. Maybe there are other aspects of the brain that nobody has even dreamt of looking at yet. That’s often happened in the history of science. When people say that the mental is the neurophysiological at a higher level, they’re being radically unscientific. We know a lot about the mental from a scientific point of view. We have explanatory theories that account for a lot of things. The belief that neurophysiology is implicated in these things could be true, but we have every little evidence for it. So, it’s just a kind of hope; look around and you see neurons; maybe they’re implicated.

In politics, every day is filled with numerous opportunities for serious error. Enjoy it.

Mark Twain has wonderful anti-imperialist essays. But you don’t find reference to them. I think the first general publication of them was in a book, Mark Twain’s Weapons of Satire, edited by Jim Zwick about 10 years ago.

You don’t get to be a respected intellectual by uttering truisms in monosyllables.

For many years, I have been writing and speaking about the danger of the rise of an honest and charismatic ideologue in the United States, someone who could exploit the fear and anger that has long been boiling in much of the society, and who could direct it away from the actual agents of malaise to vulnerable targets. That could indeed lead to what sociologist Bertram Gross called ‘friendly fascism’ in a perceptive study 35 years ago..

Optimism is a strategy for making a better future. Because unless you believe that the future can be better, you are unlikely to step up and take responsibility for making it so.

For many years, election campaigns here have been run by the public relations industry and each time it’s with increasing sophistication. Quite naturally, the industry uses the same technique to sell candidates that it uses to sell toothpaste or lifestyle drugs.

Once wide coercive powers are given to government agencies…such powers cannot be effectively controlled.

I think the cost of energy will come down when we make this transition to renewable energy.

The kind of work that should be the main part of life is the kind of work you would want to do if you weren’t being paid for it. It’s work that comes out of your own internal needs, interests and concerns.

Russia is opposed to the proliferation of mass destruction weapons, including nuclear weapons, and in this context we call upon our Iranian friends to abandon the uranium enrichment programme.

I believe Mrs. Thatcher’s emphasis on enterprise was right.

I am not one who – who flamboyantly believes in throwing a lot of words around.

You cannot reform your society or institution without opening your mind.

Goebbels was in favor of free speech for views he liked. So was Stalin. If you’re really in favor of free speech, then you’re in favor of freedom of speech for precisely the views you despise. Otherwise, you’re not in favor of free speech.