Bill Bernbach

We now know that anything which is economically right is also morally right. There can be no conflict between good economics and good morals.

The books that the world calls immoral are the books that show the world its own shame.

Those who are quite satisfied sit still and do nothing; those who are not quite satisfied are the sole benefactors of the world.

Those who cannot remember the past are condemned to repeat it.

Just because your voice reaches halfway around the world doesn’t mean you are wiser than when it reached only to the end of the bar.

You cannot be who and what you are unless you have a lifestyle, both internally and externally, that is designed to support that definition of self.

I was gratified to be able to answer promptly, and I did. I said I didn’t know.

A writer is someone for whom writing is more difficult than it is for other people.

Living never wore one out so much as the effort not to live.

Hope sees the invisible, feels the intangible, and achieves the impossible.

Do not fear your enemies. The worst they can do is kill you. Do not fear friends. At worst, they may betray you. Fear those who do not care; they neither kill nor betray, but betrayal and murder exists because of their silent consent.

You are so much more than what people have done to you, and to let that define you, would be a tragedy.

We ought to know more about the families who founded this nation, and how they lived. One way to do this is to reconstruct as nearly as possible the conditions under which they lived.

Life is like a game of cards. The hand that is dealt you is determinism; the way you play it is free will.

Everything human is pathetic. The secret source of humor itself is not joy but sorrow. There is no humor in heaven.