Bill Bernbach

Be bad, but at least don’t be a liar, a deceiver!

Coaching your wife is like trying to baptize a cat.

Pardon me if I haunt you tonight.

It is the mind that makes good or ill. That which makes us happy or sad; rich or poor.

I’m slipping. I’m made of departed dreams and a stubborn fog that feels nothing like a veil.

If women didn’t exist, all the money in the world would have no meaning.

I am one of the people who love the why of things.

Even if you’re on the right track, you’ll get run over if you just sit there.

When your friends begin to flatter you on how young you look, it’s a sure sign you’re getting old.

When women come up to me like, ‘I am a freaking senator,’ or, ‘I’m a doctor,’ it’s like, ‘Damn, y’all like me? I look up to y’all!’

But to do for the world more than the world does for you, that is Success.

The skill of writing is to create a context in which other people can think.

We have only started with the development of our country-we have not as yet, with all our talk of wonderful progress, done more than scratch the surface.

Wagon Train was on. It seemed to be beaming in from some foreign country. I shut that off, too, and went into another room, a windowless one with a painted door – a dark cavern with a floor-to-ceiling library. I switched on the lamps. The place had an overpowering presence of literature and you couldn’t help but lose your passion for dumbness.

I was gratified to be able to answer promptly, and I did. I said I didn’t know.