Can advertising foist an inferior product on the consumer? Bitter experience has taught me that it cannot. On those rare occasions when I have advertised products which consumer tests have found inferior to other products in the same field, the results have been disastrous.
In the Ford Motor Company we emphasize service equally with sales.
Growth is never by mere chance; it is the result of forces working together.
I always said that mega-mergers were for megalomaniacs.
The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace.
The Model T blazed the way for the motor industry and started the movement for good roads everywhere. It is still the pioneer car in many parts of the world which are just beginning to be motorized.
Unless you are breaking stuff, you are not moving fast enough.
Machines were devised not to do a man out of a job, but to take the heavy labor from man’s back and place it on the broad back of the machine.
The highest use of capital is not to make more money, but to make money do more for the betterment of life.
You should consider an employment change before you consider selling out.
Nothing can be made except by makers, nothing can be managed except by managers. Money cannot make anything and money cannot manage anything.
I suspect that many corporations have begun to understand that they have an important role to play in the lives of their communities, and that allocating funds to support local groups helps them discharge that function and also burnish their image.
In the business world, the rearview mirror is always clearer than the windshield.
Our clients pay for value. London is the top city in the world, the best tax haven in the world for some and the top residential site in the city is One Hyde Park at the top end of Sloane Street.
Does advertising corrupt editors? Yes it does, but fewer editors than you may suppose… the vast majority of editors are incorruptible.
My philosophy is that if I have any money I invest it in new ventures and not have it sitting around.
My dream was to have a steady job, was not to be on the road, to exist like a guy that goes to work as a mechanic or a carpenter and knows he’s gonna have a job.
You now have to decide what ‘image’ you want for your brand. Image means personality. Products, like people, have personalities, and they can make or break them in the market place.
I have a theory that the best advertisements come from personal experience. Some of the good ones I have done have really come out of the real experience of my life, and somehow this has come over as true and valid and persuasive.
Chris and I came from nothing. We’re selfmade. We started with nothing, so we have nothing to lose. And we have everything to gain.
No company can afford not to move forward. It may be at the top of the heap today but at the bottom of the heap tomorrow, if it doesn’t.
