Mark Zuckerberg

You get a reputation for stability if you are stable for years.

I wear the same outfit or, at least, a different copy of it almost every day.

It’s really easy to have a nice philosophy about openness, but moving the world in that direction is a different thing. It requires both understanding where you want to go and being pragmatic about getting there.

The real story of Facebook is just that we’ve worked so hard for all this time. I mean, the real story is actually probably pretty boring, right? I mean, we just sat at our computers for six years and coded.

Games is probably the biggest industry today that has gone really social, right. I mean, the incumbent game companies are really being disrupted and are quickly trying to become social. And you have companies like Zynga.

We pay attention to every demographic in every country, so we’re going to focus on building things that teens are going to like, and we’re also going to focus on building things that other folks are going to like.

The thing that we are trying to do at facebook, is just help people connect and communicate more efficiently.

We help Chinese companies grow their customers abroad. They use Facebook ads to find more customers. For example, Lenovo used Facebook ads to sell its new phone. In China, I also see economic growth. We admire it.

The main Facebook usage is so big. About 20 percent of the time people spend on their phone is on Facebook.

What we figured out was that in order to get everyone in the world to have basic access to the Internet, that’s a problem that’s probably billions of dollars. Or maybe low tens of billions. With the right innovation, that’s actually within the range of affordability.

People have really gotten comfortable not only sharing more information and different kinds, but more openly and with more people – and that social norm is just something that has evolved over time.

My goal was never to make Facebook cool. I am not a cool person.

Mobile is a lot closer to TV than it is to desktop.

I think a lot of the time there isn’t such a black-and-white difference between what’s a platform and what’s an app. It’s really just like the most important apps become platforms.

I like making things. I don’t like getting my picture taken.

People love photos. Photos originally weren’t that big a part of the idea for Facebook, but we just found that people really like them, so we built out this functionality.

My goal was never to just create a company. A lot of people misinterpret that, as if I don’t care about revenue or profit or any of those things. But what not being just a company means to me is not being just that – building something that actually makes a really big change in the world.

This is our commitment to users and the people who use our service, is that Facebook’s a free service. It’s free now. It will always be free. We make money through having advertisements and things like that.

I think humans are just hard-wired to process people’s faces and understand meaning and expression at such a more granular level than other types of communication.

We talk about this concept of openness and transparency as the high-level ideal that we’re moving towards at Facebook. The way that we get there is by empowering people to share and connect. The combination of those two things leads the world to become more open.

Hackathons are these things where just all of the Facebook engineers get together and stay up all night building things. And, I mean, usually at these hackathons, I code too, just alongside everyone.