Peter Schutz

Determine to do some thinking for yourself. Don’t live entirely upon the thoughts of others. Don’t be an automaton.

The trouble with the rat race is that even if you win, you’re still a rat.

I must have had a dozen jobs and I got fired from all of them.

I never insisted that I was a good student.

There is no need for advertisements to look like advertisements. If you make them look like editorial pages, you will attract about 50 per cent more readers.

They encouraged me to always look for the good in people instead of assuming the worst and trying to find fault.

I myself never make any notes. Usually, if I write something down, I can’t read it afterwards.

Unless you are breaking stuff, you are not moving fast enough.

Building a mission and building a business go hand in hand. The primary thing that excites me is the mission. But we have always had a healthy understanding that we need to do both.

What America needs most is aviation.

Leverage: don’t make deals without it!

Founding a company is hard. Most of it isn’t smooth. You’ll have to make very hard decisions. You have to fire a few people. Therefore, if you don’t believe in your mission, giving up is easy. The majority of founders give up. But the best founders don’t give up.

Our modern industrialism, changed to motives of public service, will provide means to remove every injustice that gives soil for prejudice.

Advertising reflects the mores of society, but it does not influence them.

The greatest teacher I know is the job itself.