Mark Zuckerberg

What really motivates people at Facebook is building stuff that they’re proud of.

I think a simple rule of business is, if you do the things that are easier first, then you can actually make a lot of progress.

Working with a lot of people at the same time is a task. I really like making stuff and getting stuff done. One of the things I really liked about Facebook was that I could always move so quickly. I wrote the original application in, like, nine days at the end of January.

Building a mission and building a business go hand in hand. The primary thing that excites me is the mission. But we have always had a healthy understanding that we need to do both.

I will only hire someone to work directly for me if I would work for that person. It’s a pretty good test.

This is a perverse thing, personally, but I would rather be in the cycle where people are underestimating us. It gives us latitude to go out and make big bets that excite and amaze people.

The companies that work are the ones that people really care about and have a vision for the world so do something you like.

I think what we’ve found is that when you can use products with your friends and your family and the people you care about, they tend to be more engaging. I think that we’re really going to see this huge shift where a lot of industry is and products are just going to be remade to be social.

We have a rule that if you check in code, you have to maintain it. So I mostly code on the side. I don’t check in code anymore.

My goal was never to make Facebook cool. I am not a cool person.

I spend a lot of time just, you know, with my girlfriend and my dog. And I mean, we don’t have a lot of furniture in our house, so it’s really simple. And we’re trying to build products for everyone in the world, right. And you don’t want to get isolated to do that.

We have these services that people love and that are drivers of data usage… and we want to work this out, so that way, it’s a profitable model for our partners.

Our mission is to connect every person in the world. You don’t do that by having a service people pay for.

By giving people the power to share, we’re making the world more transparent.

Open Graph is a language for structuring content and sharing that goes on in other apps, and we’re continuing to build it out longer term. But we found we need to build more specific experiences around categories like music or movies. Where we’ve taken the time to build those specific experiences, stuff has gone quite well.

Really, who you are is defined by the people who you know – not even the people that you know, but the people you spend time with and the people that you love and the people that you work with. I guess we show your friends in your profile, but that’s kind of different from the information you put in your profile.

Our goal is to make it so there’s as little friction as possible to having a social experience.

When Facebook was getting started, nothing used real identity – everything was anonymous or pseudonymous – and I thought that real identity should play a bigger part than it did.

What really motivates people at Facebook is building something that’s worthwhile, that they’re going to be proud to show to friends and family.

There are different ways to do innovation. You can plant a lot of seeds, not be committed to any particular one of them, but just see what grows. And this really isn’t how we’ve approached this. We go mission-first, then focus on the pieces we need and go deep on them and be committed to them.

It’s against all of our policies for an application to ever share information with advertisers.