John Wanamaker

The headline is the ‘ticket on the meat.’ Use it to flag down readers who are prospects for the kind of product you are advertising.

We decided not to show One Hyde Park til we were 100% ready. A lot of people open the doors too early.

Employers only handle the money – it is the customer who pays the wages.

Clock watchers never seem to be having a good time.

Some people have so much respect for their superiors they have none left for themselves.

A business has to be involving, it has to be fun, and it has to exercise your creative instincts.

The Golden Rule finds no limit of application in business.

You should consider an employment change before you consider selling out.

Although Mr. Edison was called ‘The Wizard’ of the electrical world and everyone thought that electricity was the coming thing, he actually encouraged me to go with my second car.

Like a midwife, I make my living bringing new babies into the world, except that mine are new advertising campaigns.

There has never been a time when a career in the Penney Company was not a challenge that brought out the best in a man.

Sales are contingent upon the attitude of the salesman, not the attitude of the prospect.

Machines were devised not to do a man out of a job, but to take the heavy labor from man’s back and place it on the broad back of the machine.

The advertisers who believe in the selling power of jingles have never had to sell anything.

I decided to sit quietly and do business and don’t stick your neck out and tell everybody everything belongs to me. That would only cause problems for myself. Therefore I never told these stories or declared all these things to anyone.