Stephen R. Covey

In the last analysis, what we are communicates far more eloquently than anything we say or do.

You can’t live principals you can’t understand.

To focus on technique is like cramming your way through school. You sometimes get by, perhaps even get good grades, but if you don’t pay the price day in and day out, you’ll never achieve true mastery of the subjects you study or develop an educated mind.

Seek first to understand and then to be understood.

In addition to self-awareness, imagination and conscience, it is the fourth human endowment-independent will-that really makes effective self-management possible. It is the ability to make decisions and choices and to act in accordance with them. It is the ability to act rather than to be acted upon, to proactively carry out the program we have developed through the other three endowments. Empowerment comes from learning how to use this great endowment in the decisions we make every day.

We are the creative force of our life, and through our own decisions rather than our conditions, if we carefully learn to do certain things, we can accomplish those goals.

Be yourself. No one else can be you.

I have always tried to avoid regrets. Could I have done differently some things in my career? Maybe.

Imagination is the one weapon in the war against reality.

The main thing is to keep the main thing the main thing.

Encouragement is the fuel on which hope runs.

Everyone deserves an equal chance at success.

Most people overestimate what they can do in one year and underestimate what they can do in ten years.

The men who succeed are the efficient few. They are the few who have the ambition and will power to develop themselves.

Honesty and integrity are by far the most important assets of an entrepreneur.

It takes a great deal of character strength to apologize quickly out of one’s heart rather than out of pity. A person must possess himself and have a deep sense of security in fundamental principles and values in order to genuinely apologize.

You never fail until you stop trying.

Success is the maximum utilization of the ability that you have.

Everyone thinks of changing the world, but no one thinks of changing himself.

Always think positively and expect the best.

The top salesperson in the organization probably missed more sales than 90% of the sales people on the team, but they also made more calls than the others made.