Mark Zuckerberg

We want Facebook to be one of the best places people can go to learn how to build stuff. If you want to build a company, nothing better than jumping in and trying to build one. But Facebook is also great for entrepreneurs/hackers. If people want to come for a few years and move on and build something great, that’s something we’re proud of.

I just think people have a lot of fiction. But, you know, I mean, the real story of Facebook is just that we’ve worked so hard for all this time. I mean, the real story is actually probably pretty boring, right? I mean, we just sat at our computers for six years and coded.

I started the site when I was 19. I didn’t know much about business back then.

It’s a juicy thing to say we’re building a phone, which is why people want to write about it. But it’s so clearly the wrong strategy for us.

There is a huge need and a huge opportunity to get everyone in the world connected, to give everyone a voice and to help transform society for the future. The scale of the technology and infrastructure that must be built is unprecedented, and we believe this is the most important problem we can focus on.

Advertising works most effectively when it’s in line with what people are already trying to do. And people are trying to communicate in a certain way on Facebook – they share information with their friends, they learn about what their friends are doing – so there’s really a whole new opportunity for a new type of advertising model within that.

I hope that Facebook and other Internet technologies were able to help people, just like we hope that we help them communicate and organize and do whatever they want to every single day, but I don’t pretend that if Facebook didn’t exist, that this wouldn’t even be possible. Of course, it would have.

When people are connected, we can just do some great things. They have the opportunity to get access to jobs, education, health, communications. We have the opportunity to bring the people we care about closer to us. It really makes a big difference.

By giving people the power to share, we’re making the world more transparent.

Facebook was not originally created to be a company. It was built to accomplish a social mission – to make the world more open and connected.

We have these services that people love and that are drivers of data usage… and we want to work this out, so that way, it’s a profitable model for our partners.

One of the things that we’re trying to do with Creative Labs and all our experiences is explore things that aren’t all tied to Facebook identity. Some things will be, but not everything will have to be, because there are some sets of experiences that are just better with other identities.

I do everything on my phone as a lot of people do.

The biggest risk is not taking any risk… In a world that changing really quickly, the only strategy that is guaranteed to fail is not taking risks.

The companies that work are the ones that people really care about and have a vision for the world so do something you like.

Games is probably the biggest industry today that has gone really social, right. I mean, the incumbent game companies are really being disrupted and are quickly trying to become social. And you have companies like Zynga.

We want to make it so that anyone, anywhere – a child growing up in rural India who never had a computer – can go to a store, get a phone, get online, and get access to all of the same things that you and I appreciate about the Internet.

It used to be the case, like you’d switch jobs, and then maybe you wouldn’t keep in touch with all the people that you knew from that old job, just because it was too hard. But one of the things that Facebook does is it makes it really easy to just stay in touch with all these people.

There is a huge need and a huge opportunity to get everyone in the world connected, to give everyone a voice and to help transform society for the future. The scale of the technology and infrastructure that must be built is unprecedented, and we believe this is the most important problem we can focus on.

One of my big regrets is that Facebook hasn’t had a major chance to shape the mobile operating system ecosystem.

We’re running the company to serve more people.