Mark Zuckerberg

Facebook is in a very different place than Apple, Google, Amazon, Samsung, and Microsoft. We are trying to build a community.

A frustration I have is that a lot of people increasingly seem to equate an advertising business model with somehow being out of alignment with your customers. I think it’s the most ridiculous concept.

If you go through some big corporate change, it’s just not going to be the same. If we sold to Yahoo, they would have done something different; if you want to continue your vision of the company, then don’t sell because there’s inevitably going to be some change.

People at Facebook are fairly used to the press being nice to us or not nice to us.

Mobile is a lot closer to TV than it is to desktop.

What really motivates people at Facebook is building stuff that they’re proud of.

A lot of times, I run a thought experiment: ‘If I were not at Facebook, what would I be doing to make the world more open?’

We’re a community of a billion-plus people, and the best-selling phones – apart from the iPhone – can sell 10, 20 million. If we did build a phone, we’d only reach 1 or 2 percent of our users. That doesn’t do anything awesome for us. We wanted to turn as many phones as possible into ‘Facebook phones.’ That’s what Facebook Home is.

I think humans are just hard-wired to process people’s faces and understand meaning and expression at such a more granular level than other types of communication.

I think that more flow of information, the ability to stay connected to more people makes people more effective as people. And I mean, that’s true socially. It makes you have more fun, right. It feels better to be more connected to all these people. You have a richer life.

It’s really easy to have a nice philosophy about openness, but moving the world in that direction is a different thing. It requires both understanding where you want to go and being pragmatic about getting there.

Working with a lot of people at the same time is a task. I really like making stuff and getting stuff done. One of the things I really liked about Facebook was that I could always move so quickly. I wrote the original application in, like, nine days at the end of January.

Facebook and Instagram are both really popular with teens, both in the U.S. and globally across the world. I think what you’re starting to see is that there are all these different ways that people want to share and communicate.

We know that for every 1 person who get access to the Internet, one new job gets created, and one person gets lifted out of poverty. So in theory, going and connecting everyone on the Internet is a large national and even global priority.

People have really gotten comfortable not only sharing more information and different kinds, but more openly and with more people – and that social norm is just something that has evolved over time.

For the first time we’re allowing developers who don’t work at Facebook to develop applications just as if they were. That’s a big deal because it means that all developers have a new way of doing business if they choose to take advantage of it. There are whole companies that are forming whose only product is a Facebook Platform application.

Video is growing very quickly on Facebook. A lot of people compare that to YouTube. I think that kind of makes sense. YouTube isn’t the only video service, but I think it’s the biggest, and it probably makes more sense to compare Facebook video to YouTube rather than Netflix because that’s a completely different kind of content.

We help Chinese companies grow their customers abroad. They use Facebook ads to find more customers. For example, Lenovo used Facebook ads to sell its new phone. In China, I also see economic growth. We admire it.

Facebook was not originally created to be a company. It was built to accomplish a social mission – to make the world more open and connected.

When we were a smaller company, Facebook login was widely adopted, and the growth rate for it has been quite quick. But in order to get to the next level and become more ubiquitous, it needs to be trusted even more.

Mobile is a lot closer to TV than it is to desktop.