Leon Trotsky

England is nothing but the last ward of the European madhouse, and quite possibly it will prove to be the ward for particularly violent cases.

Let us not forget that revolutions are accomplished through people, although they be nameless. Materialism does not ignore the feeling, thinking, and acting man, but explains him.

From being a patriotic myth, the Russian people have become an awful reality.

Revolutions are always verbose.

Everything is relative in this world, where change alone endures.

The historic ascent of humanity, taken as a whole, may be summarized as a succession of victories of consciousness over blind forces – in nature, in society, in man himself.

Building a brand may be more important than building a business.

I was never involved in arms trading. In the Russian Federation, arms trading is the prerogative of the state.

The man who will use his skill and constructive imagination to see how much he can give for a dollar, instead of how little he can give for a dollar, is bound to succeed.

I do not regard advertising as entertainment or an art form, but as a medium of information.

The keystone of successful business is cooperation. Friction retards progress.

I decided to sit quietly and do business and don’t stick your neck out and tell everybody everything belongs to me. That would only cause problems for myself. Therefore I never told these stories or declared all these things to anyone.

[On his first job in the mailroom of William Morris a casting agency] It was the first time in the my life that I thought ‘I can do that.’

No company can afford not to move forward. It may be at the top of the heap today but at the bottom of the heap tomorrow, if it doesn’t.

I have no Napoleonic dream. I’m just hard-working and pragmatic.

Our clients pay for value. London is the top city in the world, the best tax haven in the world for some and the top residential site in the city is One Hyde Park at the top end of Sloane Street.

What you say in advertising is more important than how you say it.

I believe in benevolent dictatorship provided I am the dictator.

Can advertising foist an inferior product on the consumer? Bitter experience has taught me that it cannot. On those rare occasions when I have advertised products which consumer tests have found inferior to other products in the same field, the results have been disastrous.

Profits are not financial-they’re social. Everybody profits from industry. Politicians don’t understand profits because they can pay bills out of taxation.

Some manufacturers illustrate their advertisements with abstract paintings. I would only do this if I wished to conceal from the reader what I was advertising.