The thought in my mind was that I must be a good merchant. If I were a good merchant, the rest would probably take care of itself.
James Cash Penney
More quotes by James Cash Penney
A store’s best advertisement is the service its goods render, for upon such service rest the future, the good-will, of an organization.
The art of effective listening is essential to clear communication, and clear communication is necessary to management success.
A merchant who approaches business with the idea of serving the public well has nothing to fear from the competition.
More quotes about Business
It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night. I doubt if more than one campaign in a hundred contains a big idea.
Edison, to a greater extent than has ever been recognized, is the father of American industrial methods.
I may be kindly, I am ordinarily gentle, but in my line of business I am obliged to will terribly what I will at all.
My style of deal-making is quite simple and straightforward. I aim very high, and then I just keep pushing and pushing and pushing to get what I’m after.
Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that their competitors might steal a march on them if they stopped.
I decided to sit quietly and do business and don’t stick your neck out and tell everybody everything belongs to me. That would only cause problems for myself. Therefore I never told these stories or declared all these things to anyone.