James Cash Penney

There’s no better friend to any merchant than a fair competitor.

The disciplined are free.

The well-satisfied customer will bring the repeat sale that counts.

A merchant who approaches business with the idea of serving the public well has nothing to fear from the competition.

A store’s best advertisement is the service its goods render, for upon such service rest the future, the good-will, of an organization.

Every man must decide for himself whether he shall master his world or be mastered by it.

Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that their competitors might steal a march on them if they stopped.

Efficient industry is the sole key to prosperity.

If the boss stands in the way of men getting what they earn, he is not fit to be boss.

Listen – it makes you sound smarter.

The great need of the world has always been for leaders. With more leaders we could have more industry. More industry, more employment and comfort for all.

When people are ‘stung’ in false investment schemes there are three causes; greed of something for nothing; sheer inability to know their mind; or infantile trustfulness.

No serious-minded man should have time for the mediocre in any phase of his living.

It is flagrantly dishonest for an advertising agent to urge consumers to buy a product which he would not allow his own wife to buy.

I myself never make any notes. Usually, if I write something down, I can’t read it afterwards.

The Model T blazed the way for the motor industry and started the movement for good roads everywhere. It is still the pioneer car in many parts of the world which are just beginning to be motorized.

The more informative your advertising, the more persuasive it will be.

When prices go up, business goes down.

If hard work were such a wonderful thing, surely the rich would have kept it all to themselves.

I’ve been making deals all my life.

Only one thing makes prosperity, and that is work.