A real entrepreneur is somebody who has no safety net underneath them.
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Two classes of people lose money; those who are too weak to guard what they have; those who win money by trick. They both lose in the end.
It’s true we’ve got some fantastic clients. We’re very fortunate to be connected with the movers and shakers of all the global cities of the world. You can usually tell when we’ve got a client in here because their bodyguards are all over the place: two outside the front door, two in the lobby, one in the lift
On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.
Good publicity is preferable to bad, but from a bottom-line perspective, bad publicity is sometimes better than no publicity at all. Controversy, in short, sells.
There is no need for advertisements to look like advertisements. If you make them look like editorial pages, you will attract about 50 per cent more readers.
I do not believe a man can ever leave his business. He ought to think of it by day and dream of it by night.
We pay attention to every demographic in every country, so we’re going to focus on building things that teens are going to like, and we’re also going to focus on building things that other folks are going to like.
I don’t know the rules of grammar. If you’re trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think. We try to write in the vernacular.
My friends are people who like building cool stuff. We always have this joke about people who want to just start companies without making something valuable. There’s a lot of that in Silicon Valley.
Anyone who criticises me for talking about fair trade is a few pebbles short of a beach. Because everyone should care about it, just like everyone should care about the environment, because we all live here.
Our clients pay for value. London is the top city in the world, the best tax haven in the world for some and the top residential site in the city is One Hyde Park at the top end of Sloane Street.