Without a customer, you dont have a business, all you have is a hobby.
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My style of deal-making is quite simple and straightforward. I aim very high, and then I just keep pushing and pushing and pushing to get what I’m after.
Competition whose motive is merely to compete, to drive some other fellow out, never carries very far.
On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.
[In 1990 on the president of MCA calling and saying ‘We’re going to make you the biggest offer this company has ever made, and I’m going to send it to you by messenger right now.’] It’s 1990. Send me a fax.
No human wisdom or knowledge could ever be sufficient [for] the duty of superintending the industry of private people towards the employment most suitable to the interest of the society.
Founding a company is hard. Most of it isn’t smooth. You’ll have to make very hard decisions. You have to fire a few people. Therefore, if you don’t believe in your mission, giving up is easy. The majority of founders give up. But the best founders don’t give up.
There are very few men of genius in advertising agencies. But we need all we can find. Almost without exception they are disagreeable. Don’t destroy them. They lay golden eggs.
In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create.