The relationship between a manufacturer and his advertising agency is almost as intimate as the relationship between a patient and his doctor. Make sure that you can life happily with your prospective client before you accept his account.
More quotes by David Ogilvy
On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.
Set exorbitant standards, and give your people hell when they don’t live up to them. There is nothing so demoralizing as a boss who tolerates second rate work.
If you ever have the good fortune to create a great advertising campaign, you will soon see another agency steal it. This is irritating, but don’t let it worry you; nobody has ever built a brand by imitating somebody else’s advertising.
It strikes me as bad manners for a magazine to accept one of my advertisements and then attack it editorially – like inviting a man to dinner then spitting in his eye.
More quotes about Business
Men are not great or small because of their material possessions. They are great or small because of what they are.
It’s not just about being better. It’s about being different. You need to give people a reason to choose your business.
I will build a motor car for the great multitude – constructed of the best materials, by the best men to be hired, after the simplest designs that modern engineering can devise. So low in price that no man making a good salary will be unable to own one-and enjoy with his family the blessing of hours of pleasure in God’s great open spaces.
Test ideas in the marketplace. You learn from hearing a range of perspectives. Consultation helps engender the support decisions need to be successfully implemented.
I wanted to be an editor or a journalist, I wasn’t really interested in being an entrepreneur, but I soon found I had to become an entrepreneur in order to keep my magazine going.
You can’t tell me you can make any system or country work with low wages and high prices, and high wages with high prices don’t mean anything when the prices eat up the wages and don’t leave anything over.
It is flagrantly dishonest for an advertising agent to urge consumers to buy a product which he would not allow his own wife to buy.
Workers – men and women – of all countries, place yourselves under the banner of the Fourth International. It is the banner of your approaching victory!
Machines were devised not to do a man out of a job, but to take the heavy labor from man’s back and place it on the broad back of the machine.
Although Mr. Edison was called ‘The Wizard’ of the electrical world and everyone thought that electricity was the coming thing, he actually encouraged me to go with my second car.
No unemployment insurance can be compared to an alliance between a man and a plot of land. With one foot in the land, human society is firmly balanced against most economic uncertainties. With a job to supply him with cash, and a plot of land to guarantee him support, the individual is doubly secure. Stocks may fail, but seedtime and harvest do not fail.