If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.
More quotes by David Ogilvy
Can advertising foist an inferior product on the consumer? Bitter experience has taught me that it cannot. On those rare occasions when I have advertised products which consumer tests have found inferior to other products in the same field, the results have been disastrous.
It strikes me as bad manners for a magazine to accept one of my advertisements and then attack it editorially – like inviting a man to dinner then spitting in his eye.
Advertising is a business of words, but advertising agencies are infested with men and women who cannot write. They cannot write advertisements, and they cannot write plans. They are helpless as deaf mutes on the stage of the Metropolitan Opera.
I don’t know the rules of grammar. If you’re trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think. We try to write in the vernacular.
More quotes about Business
As members of the Ford Motor organization we are engaged in the production of an article of use for the people of all countries. Our principle is to make our work as profitable for the buyer as for the seller.
I think everybody thought I was crazy that I quit my job and started a management company in which I was managing one client – Laura Nyro.
You can’t tell me you can make any system or country work with low wages and high prices, and high wages with high prices don’t mean anything when the prices eat up the wages and don’t leave anything over.
As far as competition is concerned, that must continue. But we must learn what competition really is. It is a striving to attain the best. To throttle it would mean to stop all progress. Certain men do not need to compete. They are pioneers.
Anyone who criticises me for talking about fair trade is a few pebbles short of a beach. Because everyone should care about it, just like everyone should care about the environment, because we all live here.
I have a theory that the best advertisements come from personal experience. Some of the good ones I have done have really come out of the real experience of my life, and somehow this has come over as true and valid and persuasive.
Set exorbitant standards, and give your people hell when they don’t live up to them. There is nothing so demoralizing as a boss who tolerates second rate work.